Universities Move Toward Mobile Advertising Through E & J New Media

July 14, 2011 - PRLog -- Mobile Web Advertising is the new internet marketing tool of choice for universities and corporations alike. Every month, more and more people access the web through their mobile devices.Flurry reports that iphone gaming apps have a larger audience than primetime television. This year at the Google I/O 2011 Keynote, it was noted that "over 400,000 Android Smartphones are being active every day". Blackberry sold 15 million phones last quarter. These numbers represent just a small snapshot into the staggering rate of growth of the mobile web and smartphone application audience. As these audiences continue to grow, so does the need for marketers to reach these audiences effectively.

Many of these marketers choose E&J New Media, to conceptualize, develop and execute their new mobile strategies and campaigns, making E&J New Media the leader in performance based and lead generation mobile advertising.


"Our revenues have increased 10-fold since Q4 of last year. One reason for this, is because our fee structure and campaign designs, are all 100% performance based." says E&J New Media Founder & CEO, Mark A. Kaliss. "Our business model, company culture and proprietary technology are all focused on delivering measurable quality results, leads and conversions rather than just a sheer volume of impressions. We generate measurable and quantifiable results, so that our clients can focus solely on ROI they are seeing, instead of the CPM's they are paying."


E&J New Media currently provides mobile services for approximately 3,400 schools and universities, which represent several billions of dollars in marketing budgets, with mobile now being an integral component.