PRLog - July 14, 2011 - FOUNTAIN VALLEY, Calif. -- Automotive special event marketing company, ASPM has embraced the wave of new smart phone technology by including QR (quick response) codes on their marketing materials, event invitations and e-mails to prompt customers to pre-register for sales events using their smart phones. The QR code makes registering and setting an appointment with the dealerships as easy as taking a picture with their camera on their phone.
Invitation with QR Code
“The use of QR codes in the automotive business is growing. We saw it as an opportunity to give our clients an additional service as well as offering their customers an easy way to participate in the sales events,” says President of ASPM, Robert Thomas. “Customers today want things easy and this technology gives them what they want.”
A Quick Response (QR) code is a two-dimensional or “matrix” barcode containing data that can be read by a smart phone using the phone’s camera and a QR code reader application. Once scanned, the QR code can direct the user to a URL, dial a phone number, set up a calendar event, direct you to an email address, send a SMS (text message), or provide geo-location (mapping) information. They contain a higher data capacity than other barcodes.
ASPM Inc. is an automotive special event marketing company located in Fountain Valley, CA. Founded in 2000 by Robert Thomas and Greg Zachan, ASPM hosts events at auto dealerships across the US, driving business to these events through direct mail, email and social networking. ASPM has hosted successful sales events for dealerships of Ford, Chrysler, GM, Toyota, Mazda, Honda, Hyundai, Volkswagen and many more. http://www.aspmevents.com
For more information on ASPM Inc. and the ASPM QR code invitations please contact ASPM at 877-230-2726 or via email at firstname.lastname@example.org.
Press contact Bill McCoy/MME PR email@example.com or 213-631-0379.