In an interview with "Customer Service Newsletter,"
To illustrate the process for her team, Dunham simply took a circle and identified, the point of entry to a specific type of customer interaction and every moment of truth that a customer experiences going around that circle until they get their issue solved.
"Employees can really grasp that," Dunham says, "and it is a lot easier for them to understand than a flow chart. The trick is looking at what is happening to the customer through the process.
In one case, Dunham says, her team put together a cycle of service for a customer issue where call handle time was averaging about 8 minutes and 47 seconds. By understanding the cycle of service and developing a better process, the team "immediately took almost a full minute off our average call handle time," she says.
Additional details and advice on using cycles of service to improve service levels are in the July issue of "Customer Service Newsletter."
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About the Customer Service Group
For more than 20 years, the Customer Service Group has helped customer service, call center and help desk managers increase productivity, improve service quality and boost customer satisfaction, loyalty and retention. The Customer Service Group publishes "Customer Service Newsletter" and "The Customer Communicator."