Sort Out Your SEO For Christmas Say Rippleffect

July 14, 2011 - PRLog -- Leading Liverpool based digital communications agency Rippleffect are reminding companies to ensure that they embark on a search engine optimisation (SEO) campaign now so that their website is ready for the Christmas period.

A spokesperson for the Rippleffect SEO team explained, "Although it may seem like a long time until Christmas, it's essential to allow Google, Bing and the other search engines plenty of time to find, index and rank any changes to the website in order for it to appear in the search results.  It can take several months for the changes made to affect the rankings, and so it's never too early to prepare for the Christmas period."

The power of social media to spread the word, raise brand awareness, announce offers, answer pre and post sales questions and to generally engage with customers can be utilised by many types of companies.  This method of promoting website is not just limited to large companies, or the sorts of products that people buy often.  On the run up to Christmas, there may be additional special offers, important manufacture or delivery cut off dates, or other seasonal factors that customers need to be aware of that can be shared socially, as well as placed on the website.

Depending on the type of website and the company and industry, the website content and type of products or services listed might need to be changed in order to meet the needs and expectations of visitors and customers leading up to Christmas. Perhaps there will need to be an emphasis on winter related products, or Christmas gifts, or maybe even winter holidays or travel services.  Changes to opening hours for telephone sales or support, as well as in physical locations can all be detailed on the website.

Making the necessary changes in plenty of time is also a good opportunity to make onsite changes, without affecting what could be the busiest time of the year.  It's best to see the affects of amending the website navigation, changing page layouts, colours or functionality during the summer, rather than finding out that the site is not performing as expected and that visitors are not converting.  

Rippleffect have many years experience of carrying out effective SEO campaigns, and create a bespoke package tailored to meet the exact needs of each and every client, from small local businesses, to multinational corporations.

Find out more about SEO and online marketing at Rippleffect by visiting http://www.rippleffect.com/online-marketing today.

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