The OnDemand ERP launch saw the use of a combination of traditional media such as Print and Outdoor, as well as digital media. Ramco’s marketing efforts have resulted in an increase in awareness, brand salience and conversion. Through a clever mix of broad-based media and cluster events, Ramco has efficiently covered large parts of India with its outreach program. This, combined with effective sales has resulted in over 300 new Enterprise Resource Planning (ERP) clients in the aviation, aerospace and defence industries. Ramco's OnDemand ERP is suitable for organisations seeking the power of large-scale ERP applications as a SaaS model. Customers need to pay on subscription basis.
"The objective of current marketing efforts are to communicate the tested value of the product, elaborate on vertical specific offerings and additional features such as analytics. Paul Writer has helped us to optimize our spends and balance the various program elements," commented Kamesh Ramamoorthy, COO, Ramco Systems.
Added Jessie Paul, CEO, Paul Writer, "Paul Writer is excited to be part of the growth story of a powerful SaaS product such as Ramco OnDemand ERP. This is a tool that can make a difference to many businesses, and is part of the cloud revolution. The addition of 300 clients in such a short time proves its worth."
About Paul Writer:
Paul Writer, founded in 2010 by Jessie Paul, author of No Money Marketing, aims to facilitate and enable the growth of the marketing ecosystem in India, through Community Building, Education & Training and Marketing Advisory. Growth firms fired by a desire for non-linear growth - through acquisitions, launch of new products, or funded market expansion - may find the need to invest in additional marketing depth, insights and bandwidth. Paul Writer works with these clients to create, validate and program manage a strategic marketing plan. Clients for our advisory services have included Happiest Minds, NIIT Technologies, SYSTIME, Ramco Systems, Anthelio Healthcare and others.
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