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Source 44 Management Team Scales Mt. Rainier in Search of Greenhouse Gas Reduction Opportunities

Carbon-neutral expedition builds on discoveries unearthed in Viesturs’ January ascent of Antarctica’s Mt. Vinson

July 13, 2011 - PRLog -- MOUNT RAINIER NATIONAL PARK, PIERCE COUNTY, WA (July 13, 2011) – Source 44 LLC, the world’s leading provider of Sustainability data services and Product Footprint Data Sheets (PFDS) ™, launches a unique scientific expedition today as the latest in a series of efforts aimed at measuring the environmental impact of mountaineering.  The company’s senior team arrived in Washington State Monday for final preparations, and has now made their way to their final base camp location.  Barring any setbacks, the team anticipates completing their carbon-neutral ascent of Mt. Rainier the morning of July 14.

Throughout the course of the expedition the Source 44 team will be gathering emissions data first-hand with the goal of uncovering reduction opportunities for future climbs.

“The data collected on this expedition will be invaluable in helping us to identify additional opportunities to improve carbon-friendly mountaineering,” said Ed Viesturs, Source 44 Chief Spokesperson and America’s leading high altitude mountaineer.  In January Viesturs successfully completed an unprecedented carbon-neutral ascent of Antarctica’s Mt. Vinson.

“Building on those discoveries will provide us with new scientific information that would be very difficult to obtain without first-hand verification,” Viesturs added.

The Source 44 expedition team will be measuring carbon emissions on a real-time basis.  Dr. Jennifer Kraus, Source 44’s Chief Scientific Officer, has joined the team to ensure all aspects of the expedition are accurately measured and documented.

“As a sustainability data management company, we are fully committed to identifying best practices for reducing carbon footprints through first-hand observation,” said Dr. Kraus.  “We’re also very committed to ensuring the environment is well-preserved for our future generations, and feel like this is one way we can give back to something we’re all very passionate about.”

Source 44 has planned this undertaking to minimize its own carbon dioxide emissions.  Information gained from the Mt. Vinson climb has assisted their plans for the Mt. Rainier expedition – from the selection of equipment and clothing to transportation of the climbers using alternative fuels.

Source 44 sustainability analysts in California will also be closely monitoring the expedition, collecting data that will enable the company to offset any remaining carbon dioxide emissions by purchasing verified carbon offsets.

“Our ultimate goal is to one day construct a truly carbon-neutral expedition that doesn’t require offsets,” Dr. Kraus said.  “Developing guidelines for future expeditions brings us one step closer to realizing that vision.”

The five Source 44 representatives in the expedition team are
-   Jess Kraus, President and CEO
-   Jennifer Kraus, PhD., Chief Scientific Officer
-   Matthew Thorn, Chief Operating Officer
-   Ed Viesturs, Chief Spokesperson
-   Dan Dague, Advisor

About Source 44
Source 44 discovers the origins of their clients’ products – their Sustainability DNA (sDNA™) – and transforms these findings into innovative supply chain savings. They compile and store this information in their proprietary database of Footprint Data Sheets®, which their clients access through Source 44’s hosted online subscription service. Source 44 also partners with their clients to help prioritize their energy, water, carbon and waste reduction initiatives, helping to ensure they meet sustainability targets while eliminating unnecessary costs and identifying new revenue-generating opportunities. Source 44 derives its name from the molecular weight of carbon dioxide – 44 – the measuring stick of Greenhouse Gases, and is based in Solana Beach, CA, with offices in San Diego and Dallas.

About Mount Rainier
Mount Rainier, at 14,410 feet, is the most extensively glaciated volcanic peak in the contiguous United States. The Mountain, as it is known to locals, offers limitless mountaineering possibilities to both aspiring and experienced mountaineers. Indeed, the combination of high altitude, various route choices, and Northwest weather make climbing Mount Rainier a truly challenging experience.

For More Information
Lauren Gambaccini, Marketing Communications Manager
Email: marketing@source-44.com
Phone: 877. 916. MFDS (6337)

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Source:Lauren Gambaccini
Location:Solana Beach - California - United States
Industry:Environment, Manufacturing, Retail
Tags:Carbon-Neutral Expedition, Ed Viesturs, Jess Kraus, Source 44, Mt Rainier, Rmi, GHGe
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