Wikimotive’s Social Media Marketing and Dealer SEO strategies have been proven time and again. Wikimotive’s “simple” approach to design, leads to higher conversion campaigns generate many tens of thousands of fans and followers for local businesses and potentially millions of fans for large brands and personalities. Now, Wikimotive recommends Auto Dealers to leverage the QR codes for the betterment of their respective business.
A QR Code, or Quick Response code, is a 2D bar code which can be read by a barcode reader app on a smartphone. QR Codes can be attached to a car's window sticker, allowing customers who walk into the dealership after business hours to get all the information about the vehicle simply scanning each QR Code on the window sticker.
For the Auto Industry this represents a powerful and low cost strategy to increase sales.
Here is an example: Porsche Cars North America Launches Mobile Tag Program for Porsche Dealerships
Recently, Porsche Cars North America announced a convenient new way for consumers to do more than just "kick the tires" when they visit a Porsche dealership after hours, or when they prefer to be "just looking" while in the showroom. Shoppers now have the power to see, read and even hear the inside story about Porsche vehicles on display at participating Porsche dealers, whenever it suits their busy schedules. The new program, a first for an automotive luxury brand, taps into the technology of mobile tags and smartphone tag readers adding rich content and interactive functionality for a high-performance, personalized shopping experience.
Each scan of a mobile tag-equipped Porsche automatically opens a micro website utilizing the phone's built in web browser and features a wealth of specific product information to the exact car being browsed, including vehicle videos, leading press reviews and even the unique sound of the Porsche model's engine. A customer can also provide contact information for fast follow-up by a Porsche sales professional, or can browse anonymously.
"Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions," said Michael Bartsch, chief operating officer of Porsche Cars North America. "The dealers that have begun using mobile tags in their showrooms have noted positive feedback from their sales team as well as greater customer engagement and enthusiasm."
Since the launch of a pilot program in early June, 11 Porsche dealers have already implemented the program, with 184 on the way. According to a 2009 Morgan Stanley study, one-third of all digital information is now viewed using mobile devices, and by 2013 that number is expected to reach 50 percent.The ability to access a library of extensive model information, including a national inventory search increases the likelihood of finding the exact Porsche the customer wants, in stock.
QR Codes clearly offer a competitive advantage and the possibilities are unlimited. In addition to a seamless experience – serving mobile customers anywhere and anytime is important. Forward looking Auto Dealers are using QR Codes to engage mobile users. Think of a QR Code as a bridge between online world and physical world. The convenience and experience of QR Code is amazing.
Source of above case study: http://www.prnewswire.com/
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