The Global Product Management Talk On The Intrinsic Value Of Product Marketing

July 12, 2011 - PRLog -- San Francisco, CA, USA - The first woman to speak at The Global Product Management Talk, Jennifer Doctor, explains that product marketing exists to defend and uphold the buyer’s voice.  Product marketing managers inject understanding of the target market’s issues in a balanced way throughout the entire product development process.  

Unfortunately, product marketing is often stuck in the unenviable position of defending its value within the organization.  Sales is focused on closing deals, marketing communications produces collateral, product development is busy building the product, and senior leadership guides the vision. “Only product marketing management captures essential information about the voice of the customer, develops strategies based on solving identified customer problems, and specifies buyer personas that ultimately result in increased revenue,” insists Doctor.  

Each week, the Global Product Management Talk features an expert guest speaker who raises questions to stimulate the Twitter discussion in response to questions pre-posted on Facebook.  

Jennifer Doctor is Founder and Managing Director of Harbor Light Partners.  Her company works with businesses to identify, develop, launch and bring their products to market.  She has more than 15 years of experience, including “time in the trenches” gathering requirements, developing use cases, prioritizing features, creating the Marketing Requirements Documents and the Product Requirements Documents (MRD/PRDs), understanding and segmenting markets and buyers, and working with sales teams to enable them to deliver results. Jennifer brings a unique blend of product management, product marketing, marketing, and IT knowledge to her work, allowing her to effectively speak to all roles and teams involved throughout the product lifecycle. Jennifer founded Product Camp Minnesota, and can often be found in product management and product marketing discussions on Twitter. Jennifer started sharing her product management and marketing views in 2009, and is now recognized as a thought-leading blogger through her site OutsideInView and other sites where she guest posts.

Jennifer will be "speaking" at the weekly Global Product Management Talk Twitter event on Monday, July 18, 2011 at 4:00 PM Pacific Time, which will be Tuesday, July 19 at 10:00 AM Australian Time.

“I am thrilled to be a contributor to the Global Product Management Talk series. This has been a great online program, through Twitter, for the product management and product marketing community,” shared Jennifer Doctor.  “We need this program to help our own community grow and learn, to share ideas and best practices, and to network for our futures. In addition to all of the great reasons to be involved, I am particularly honored to be the first female leader of a talk.”

Tweet traveled 7400 miles

The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager who provides strategic product marketing and engages knowledge communities and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.

The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on addressing the needs of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest twitter chat with this focus in the world. Weekly up to 50 product people are engaged live during the discussion, with re-tweets occurring for days and weeks following.  

Weekly, Solomon curates the guest speakers, identifies the Twitter talk focus and posts questions to ponder, inviting participation via social media. The speaker is invited to join a Skype conference call during the event to discuss twitter comments, although active participation is taking place digitally within the twitter stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.  All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.

About Jennifer Doctor
Jennifer has been working with companies for over 15 years to help them bring products to life spending “time in the trenches” gathering requirements, developing use cases, driving prioritization of features, writing MRD/PRDs to promote understanding and segmenting of markets and buyers, writing and designing marketing collateral, and enabling sales teams to deliver results.  Jennifer brings a unique blend of product management, product marketing, marketing, and IT knowledge to her work, allowing her to effectively speak to all roles and teams involved throughout the product lifecycle. Jennifer founded Product Camp Minnesota and is recognized as a thought-leading blogger for her own site OutsideInView and guest posts on other sites.

Contact:
Jennifer Doctor, Founder & Managing Director
HarborLight Partners LLC
http://www.harborlightpartners.com
ph:  612.965.003
twitter:  @jidoctor
skype:  jidoctor
email:  jidoctor at harborlightpartners dot com
blog: http://www.outsideinview.com
LinkedIn: http://www.linkedin.com/in/jidoctor

About brainmates:
Founded by Adrienne Tan and Nick Coster in 2004, the two devised a mission to help companies understand their customers’ needs and develop innovative products that their customers love. With over 20 years of Product Management experience, they lead a dedicated team of Product Managers who are committed to providing services to clients to do just that.
Contact:
brainmates - product management people
suite 906, level 9
84 Pitt street
Sydney nsw 2000
61(2)9232-8147
http://www.brainmates.com.au
@brainmates

Product Talks
http://www.brainmates.com.au/about-us/our-calendar/produ ...

About Cindy F. Solomon:
Cindy F. Solomon has held tech marketing management positions with Apple, Vadem, NetObjects and several start-ups. Cindy is a Certified Product Manager and Certified Product Marketing Manager who provides soup to nuts product marketing strategy and social media implementation.
Contact:
Cindy F. Solomon
http://www.cindyfsolomon.com
cfsolomon@gmail.com
@cindyfsolomon
510-779-0175

San Francisco Product Talks
http://www.meetup.com/San-Francisco-Product-Talks/

Product ShootOuts http://bit.ly/mBRMSj
Product Duels http://bit.ly/ikgH6B
Product Pivot Hoedowns http://bit.ly/qnHsYn

About ProdMgmtTalk:
The Global Product Management Talk brings international product managers together with experts in the field weekly in a twitter chat format on Mondays, 4:00 - 5:00 PM PT Co-hosted by Cindy F. Solomon and Adrienne Tan, who interview a Product Management evangelist that leads the discussion about a particular topic. The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.

Contact:
pr@prodmgmttalk.com

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Global Product Management Talk weekly Twitter chat Mondays 4-5 PM PDT. Thought leader answers preposted questions. Follow @prodmgmttalk Use #ProdMgmtTalk to show up in discussion.