With the convergence of both markets, opportunities are arising within local search, reach and relevancy, alongside advertising and social location. These topics are all underplayed by the demand of the consumer, and what the end-user wants. Whether the automotive and LBS service providers are managing to live up to the high expectations of the consumer is another issue which clearly needs addressing.
LocNav USA, 2011 conference and exhibition, being held on October 18-19, in San Jose has just been launched to bring these converging communities together under one roof in the heart of Silicon Valley.
With over 300 senior level executives attending, this event is offering the perfect platform for cross-pollination networking across the navigation and location industry. Compromised of the annual Location Business Summit and Beyond Navigation conference, now in its seventh year, an array of interactive workshops and a Get Funded Show, LocNav USA will be the one stop for the location executives this year.
It is apparent that this inaugural event will address all of the key issues from ubiquitous location and the shifts in the navigation ecosystem between the Tier 1’s, OEMs and PNDs, to social location and location based advertising.
She also commented: ‘With such a huge industry buy in from associations, this year I’m also really excited about both our Get Funded event and over eight interactive workshops which we are able to offer delegates – it’s definitely shaping up to be the super-location event.’
LocNav USA has attracted a high calibre of speakers, including MTV/Viacom, Garmin, BMW, Nokia, Sprint, CSR, JiWire, Expedia, Mapquest, Google, Intel, Ericsson, Tasti D-Lite, Geotoko, Yahoo! and Palm.
Registration for the event is now open on the LocNav website, and this year, one ticket gets access all areas. Visit http://www.thewherebusiness.com/
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TheWhereBusiness publishes news and events for those involved in the navigation and location ecosystem. Through high-end B2B conferences, we connect people across the industry, provide market leading intelligence and enable companies to capitalise on emerging business opportunities in location-based services, navigation, geo-web, tracking and mobile advertising;