McCormick International USA Announces The Appointment of Calypso Media Group, Inc. Agency of Record

July 11, 2011 - PRLog -- McCormick International USA Announces The Appointment of
Calypso Media Services Group, Inc. Agency of Record

For Immediate Release:

MONTOURSVILLE, PA, July 5, 2011 -- (BUSINESS WIRE)— McCormick International USA today announced Calypso Media Services Group as its full-service advertising agency of record.

“We’re very pleased to have Calypso work with our marketing team and very impressed with the dynamic creative concepts and strategic media plans they have developed for us,” said Doug Rehor, McCormick’s Chief Executive Officer. “With our focus on Dealer profitability thru McCormick’s “Walking in Your Shoes” campaign combined with Calypso’s powerful Dealer branding campaigns, this partnership will be a win-win for both McCormick and our dealers”, stated Mr. Rehor.

“We could not be more excited to work with McCormick,” said Royce Eyer, Creative Director and Operations Manager of Calypso. “McCormick’s values of hard work, toughness and pride sync nicely with our own,” added Mr. Eyer.

Calypso will work collaboratively with McCormick to develop a cohesive Co-Op program as well as distinctive marketing campaigns beginning immediately. Calypso will also provide strategic media planning, production, digital marketing, e-commerce and Co-Op account management support.


About McCormick USA, Inc.

McCormick International USA, Inc., a division of ARGO Tractors and part of ARGO S.p.A., a holding company owned by the Morra family in Italy, manufactures a full line of tractors built on more than 170 years of heritage. From the world's first practical reaper in 1831, through the long distinguished line of tractors that followed, the McCormick brand epitomizes quality, craftsmanship, and innovative design. For more information, visit www.McCormickUSA.com.

About Calypso Media Services Group, Inc.

Calypso Media Services Group is a full service, interactive advertising firm with expertise in
Co-Op marketing and advertising across all media disciplines, from traditional to digital. Calypso specializes in the outdoor power and HVAC industries, and new product and company launches. Calypso is located at 12 North Washington Street, Montoursville, PA and online at www.CalypsoAdvertising.com . For more information, call (570) 368-7633.