Three Olives Vodka® Shakes (not Stirs) It Up For Canadian Launch

July 8, 2011 - PRLog -- Friday July 8th, 2011

THREE OLIVES VODKA® SHAKES (NOT STIRS) IT UP FOR CANADIAN LAUNCH

TORONTO— Proximo Spirits is set to shake up the party with the Canadian launch of Three Olives Vodka®, imported from England. The U.S.-based premium spirits importer has partnered with agencies TrojanOne, Brandworks and The Kirkwood Group to create an integrated marketing campaign to  invade the nightlife scene in Canada, starting in  Vancouver and Toronto.

“Three Olives® has had major success in the U.S. market,” said a spokesman from Proximo. “We know Canadians enjoy the same affinity for delicious, fun flavors with a premium feel, and we are thrilled to launch the Three Olives Vodka® line in Vancouver and Toronto.  We expect to achieve the  same broad consumer reach and brand recognition we’ve seen in the U.S.”

The Canadian program will focus on promoting the ‘seriously premium and seriously fun’ Three Olives®-Rangtang™ flavoured vodka in Toronto and Three Olives®-Bubble in Vancouver.  The campaign will feature a combination of on-air promotions by Virgin Radio created by Brandworks, guerilla activations and in-bar events created and executed by TrojanOne and secured by The Kirkwood Group. Guerilla activations will incorporate the use of a branded Mini Cooper to transport the guerilla team to and from their downtown locations where they will setup ‘blast in a glass’ parties in high traffic areas. To further light up the night, Media Merchants’ night projection technology will light-up city buildings surrounding host bars with displays of Three Olives Vodka® branding.

Working with The Kirkwood Group, Three Olives Vodka® has secured some of Toronto’s hottest clubs and bars to host a number of sampling party nights. Working with Brandworks, Three Olives Vodka® has partnered with popular Virgin Radio hosts Maura in Toronto, and Taylor in Vancouver, who will make live appearances at selected events while extending invites to their networks. Radio campaigns will run through July in both cities to augment Maura and Taylor’s appearances and further promote the brand.  

During each in-bar event, Three Olives® promotional models—dressed in branded club gear and equipped with branded bar essentials—will engage with bar patrons, offering Three Olives®-Rangtang™ and Three Olives®-Bubble signature drinks and challenging them to compete in various Three Olives® contests on the spot during the evening. The sampling team will encourage guests to take photographs with them in front of the 8 foot, inflatable Three Olives bottle, which will later be posted on the Three Olives Vodka® Facebook page for consumers to download and share.

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About Proximo Spirits
Proximo is a privately owned, premium spirits importer based in New Jersey. With just over three years business, the company’s portfolio has grown to hold eleven premium brands including: 1800® Tequila, Three Olives Vodka®, Gran Centenario® Tequila, Ron Matusalem® Rum, The Kraken™ Black Spiced Rum, Azul™ Tequila, Maestro Dobel®, Diamond Tequila, El Zarco® Tequila, Agavero® Liqueur, Hangar One® Vodka, and Stranahan’s® Whiskey.

Proximo, translated as “next” in the Spanish language, was chosen to represent the company as the next big house of innovative spirits marketing and new product development. The company logo, a droplet divided into eight sections, signifies each brand currently held by the company and those to come in the future through acquisitions and organic development. Proximo continues to develop strong relationships with distributor partners nationwide while accelerating the growth of our high profile portfolio of super premium brands.

About TrojanOne
TrojanOne knows that passions stir consumers. Based on clear objectives, the TrojanOne methodology strategically connects and implements the best channels to engage consumers on a meaningful level. We call our offering Integrated Brand Activation, which includes services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management and experiential marketing. TrojanOne works with blue chip brands, such Canadian Tire, Mattel, and Nike. Through its development of events like the Canadian Sponsorship Forum, TrojanOne is respected as an industry leader.


For media comment or interview about this program, please contact:
Matt Harpur, Manager, Consumer Engagement
P: 416-355-2671 C: 416-272-5446 E: matthew.harpur@trojanone.com

For other media inquiries, please contact:
Christine Hogg, Marketing Communications, TrojanOne
P: 416-355-2684 C: 647-267-7195  E: christine.hogg@trojanone.com