Futurist Jeanine Recckio Tracks the Trends That Are Transforming the Beauty Industry

PRLog (Press Release) - Jul. 8, 2011 - Jeanine Recckio – the world’s only beauty futurologist and founder of the one-of-a-kind creative think-tank Mirror Mirror Imagination Group – today releases her list of five red-hot summer beauty trends that are changing the face of the industry today and tomorrow. This fashion trend forecaster and product development consultant has proven an invaluable asset to the world’s most sought-after beauty and lifestyle brands, dreaming up dozens of successful products that fulfill consumer desires and a fill a gap in the market.

Jeanine Recckio’s trend report and branding strategy firm Mirror Mirror specializes in cosmetic market research, creative branding, private label cosmetics and manufacturing, beauty product development, cosmetic packaging and strategic positioning of beauty and cosmetics The Crystal Ball Trend ReportsTM are fully customized, up-to-the-minute trend forecasting reports that cover everything that impacts the making of new trends.

Those fabulous products you can’t resist every time you pop into Sephora? Jeanine Recckio probably spotted and developed the trend—and it’s likely she created it, too. The new “it” hairstyle sported by Hollywood’s hottest stars? Likely a discovery by Jeanine Recckio.

Armed with an uncanny ability to tap into what customers want and spot lifestyle trends even before they happen, Jeanine Recckio has identified her five favorite beauty trends:

1.   Keratin
Designed by Jeanine Recckio and launched exclusively at Sephora, KeratinPerfect gives women the ultra-sleek, super-smooth hair they crave without harmful chemicals. This revolutionary 30-Day Brazilian Hair Smooth System offers the highest percentage of natural keratin of any at-home keratin smoothing treatment currently on the market. KeratinPerfect repairs damaged hair and defends it against blow-drying and other hair hazards to simplify styling and smooth away frizz.

2.   Hair Feathers
Jeanine Recckio moved this wildly popular trend from the hills of Colorado to the pages of the hottest fashion magazines and the shelves of Sephora. Jeanine was one of the first to spot this trend. Never one to settle for anything but the best, she hunted down the feather farmer and helped bring this sizzling, 1970’s-inspired look to market with Sultra’s Natural Feather Hair Accents. www.Sephora.com



3.   Italian Baked Makeup
The beauty of Italian baked makeup is that it’s rich in pigmentation but also lightweight and blendable so the wearer avoids that dreaded cakey look that can happen with conventional powder. The makeup is actually BAKED like an Italian cookie!  Jeanine Recckio has designed exclusive new baked makeup formulas with high tech skincare ingredients and over 72 minerals … all infused in the baked makeup! They are all made in the Mirror Mirror Futuristic Beauty Labs in Milan, Italy.  www.MirrorMirrorInc.com

4.   Serums
Proving that serums aren’t just for the face, Jeanine Recckio helped to design SoftSoap Nutri-Serums Illuminating Body Nourishing Wash, a luxurious line of body washes that are infused with softening serum pearls to create softer, healthier-looking skin all over. She predicts that serums will become an even hotter trend in the future.




5.   Lash Amplifiers
What woman doesn’t want longer, fuller eyelashes? With Keratin Complex Lash Transform, a lash-amplifying serum designed by Jeanine Recckio, women can increase lash length in less than a month.  In fact, clinical studies showed an increase of 25% after just three weeks. The serum combines the strengthening power of keratin with botanically derived kerapeptides complex to support stronger lashes and protect against breakage.   www.KeratinComplex.com

“Today’s consumers want innovative, interesting and on-trend products,” says futurologist Jeanine Recckio. “That’s the underlying theme behind many of these trends, and it’s likely to be driving force in many of the beauty products of the future.”

To learn more about these smoking hot trends or to request a detailed trend report customized to your company and industry, please contact Jeanine Recckio at tel   212 339 0037. For more information about the Mirror Mirror Imagination Group, please visit our website at www.MirrorMirrorInc.com.

ABOUT MIRROR MIRROR IMAGINATION GROUP
Mirror Mirror Imagination Group, founded by Jeanine Recckio, is the foremost authority on beauty and fashion around the world. The agency offers a full suite of services to beauty brands, including tracking, trend forecasting, cosmetic manufacturing and marketing. Mirror Mirror Imagination Group also publishes the Crystal Ball Beauty & Lifestyle Trend Reports, fully customized forecasting reports that help companies peer into the future of the industry.

ABOUT JEANINE RECCKIO
“I often get asked—what exactly IS a beauty futurologist?” says Recckio. “The answer is simple: Someone who has the ability to predict what consumers will wish for next, and create the product that meets that need—before it becomes a longing.” Jeanine invents the biggest ideas in beauty and lifestyle, and magically turns them into global success stories. The first to know what’s hot, what’s next, what’s better, Jeanine’s extraordinary, forward-thinking skills bridge the gap between consumer demand, research and development labs, and beauty boardrooms, delivering the trends consumers want, before they know they want them.

Based in New York City and Palm Beach, Florida—and with R&D and manufacturing in New Jersey, Florida, and Italy—Jeanine’s razor-sharp focus enables her to pinpoint and analyze trends for her clients.  Mirror Mirror, like no one else, offers clients private label cosmetics manufacturing—the complete package—driving brands from concept to counter: Jeanine identifies the hottest new trend, then works side-by-side with her clients to ensure that trend evolves to its full potential, translating it into the next big breakthrough beauty concept.

Jeanine also publishes the acclaimed Crystal Ball Beauty & Lifestyle Trend Reports, which peer into the future of the industry and predict exciting trends and advancements in an array of markets, from beauty to food, fashion to home. Incredibly detailed and fully customized, The Crystal Ball Trend Reports incorporate up-to-the-minute forecasts, predictions, visions, beauty, and ideas.

Her client list include Sephora, M•A•C, L’Oréal, Garnier, Keratin Complex, KeratinPerfect, La Prairie, Fusion Beauty, Trump Spa, Colgate-Palmolive, Nivea, Sex and the City, Revlon, Maybelline, Dr. Perricone, The Body Shop, Jessica Simpson, Estee Lauder, Proctor & Gamble, and many more.

Jeanine is incredibly proud to be the creative mind behind the exquisite collection carried by Donald Trump at the Trump Spa, adored by many of the planet’s most fashionable women.  She has also evolved into a designer of a total lifestyle brand, which she sells at the Palm Beach Oceanfront Inn and at her Mirror Mirror Trend Lab & design studio on Palm Beach’s ultra-chic Worth Avenue.

Jeanine has been featured in publications such as The New York Times, O, The Oprah Magazine, WWD, Elle, Allure, The Times of London, Crain’s, CPC, Cosmetic World, Beyond Beauty Paris, American Salon, Modern Salon, The Sydney Morning Herald, and countless others.

Jeanine has given keynote addresses and speeches for numerous associations and professional gatherings including ICMAD – Independent Cosmetic Manufacturers & Distributors, Brazilian Cosmopolitan, Mercedes-Benz Fashion Week Australia, Material ConneXion, CIBS (Cosmetic Industry Buyers & Suppliers), the HBA Global Expo & Educational Conference, and World Perfumery Congress in Cannes (alongside the design icon Philippe Starck).

She regularly donates her time, expertise, and merchandise to charities including The American Cancer Society, H.O.W. (Hearing the Ovarian Cancer Whisper), the Palm Beach Police Foundation, The Alzheimer’s Association, and Lighthouse International’s POSH event in Palm Beach.