Whiskey (Whisky) in Hong Kong to 2014 (Spirits)

July 8, 2011 - PRLog -- This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The whisk(e)y category was valued at HK$1,496.7m ($192.2m) in 2009, representing a CAGR of 2.6% since 2004.
*By the end of 2014, the whisk(e)y category will be worth HK$1,495.4m ($192m).
*The whisk(e)y market volume totaled 6.6 million liters in 2009, representing a CAGR of 0.7% since 2004.
*By the end of 2014, the whisk(e)y market will total 6.3 million liters, with an expected negative CAGR of 1.1% between 2009 and 2014.
*The whisk(e)y market was led by Scotch whisky (representing 52.4% of the total value) followed by other whisk(e)y and American whiskey, with a 30% and 11.3% market share, respectively. Canadian whiskey and Irish whiskey constitute the remaining segments with a 6.2% and 0.2% market share, respectively.
*Diageo plc is the market leader with a 28.3% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: whisk(e)y 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Whisk(e)y 9
Value analysis (Hong Kong Dollar), 2004-09 9
Value analysis (Hong Kong Dollar), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 13
Volume analysis, 2004-09 15
Volume analysis, 2009-14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

LIST OF FIGURES
Figure 1: Whisk(e)y, Hong Kong, value by segment (HK$m), 2004-14 11
Figure 2: Whisk(e)y, Hong Kong, category growth comparison, by value, 2004-14 14
Figure 3: Whisk(e)y, Hong Kong, volume by segment (liters, million), 2004-14 17
Figure 4: Whisk(e)y, Hong Kong, category growth comparison, by volume, 2004-14 17
Figure 5: Whisk(e)y, Hong Kong, company share by volume (%), 2008-09 20
Figure 6: Whisk(e)y, Hong Kong, distribution channels by volume (%), 2008-09 23
Figure 7: Annual data review process 34

For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=171345&rt=Whiskey...

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