Despite the struggling economy, Audi is proving to put up a strong fight among the competition in the automotive industry. Weston used A4 shoppers have recognized the consistent sales success, and might tribute it to the consistency in the German automaker’s slogan. Sales team members at used Audi dealers like Audi of Fairfield are celebrating 40 years of “Vorsprung Durch Technik,” was has been Audi’s motto since 1971. By looking at the previous, current, and upcoming fleets of models released by the car company, consumers would agree that it has kept its word.
The phrase, which means “Advancement Through Technology” in English, made its debut in a German publicity campaign. Then in 1983, Audi used it for its UK advertising, in which the London-based advertising agency Bartle Bogle Hegarty (BBH) is credited with realizing its potential as a means of emphasizing German quality and engineering integrity. Used A4 owners in Weston would agree that even to this day, Audi has remained true to this statement.
Audi’s original purpose for this statement was to describe its new NSU line. At the time, the new model lineup was so impressive and distinct from the competition that it needed a slogan that was as unmatchable as it was. The NSU lineup included models equipped with air-cooled two- and four-cylinder engines, front-wheel-
While the NSU fleet can’t be found at local Audi dealers today, Audi fans and consumers are encouraged to visit the showrooms and lots to test out the current models that are still consistent with the slogan.
# # #
Audi of Fairfield is a leading used Audi dealer with a vast inventory full of new and used A4s for any consumer.