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Follow on Google News | Edmund Optics Recognized in Top 25 B2B Digital MarketersEdmund Optics was named one of the top 25 digital marketers by BtoB Magazine, attributing search engine optimization and social media efforts to their online success.
By: Kirsten Bjork-Jones "We are very excited to be recognized as a top digital marketer, especially in the same league as industry giants Microsoft, IBM, and American Express, among others. Our marketing team has worked diligently and with great focus and determination to bring EO into the digital marketing arena with proven success," said Marisa Edmund, Vice President of Marketing. Edmund Optics, known globally for their catalog, utilized search engine optimization to expand their reach, and social media to expand their brand recognition. They have complemented this strategy with a Facebook page to promote the company’s internal culture and reinforce recruiting retention and customers relations and Twitter to break company news and develop brand awareness. YouTube has also become Edmund Optics’ most aggressive social channel, with professionally produced videos highlighting EO product demonstrations and newer optical techniques. Last year they started using QR codes with great success and plan to implement these more vigorously in the online, print and catalog channels. Kirsten-Bjork Jones, Director of Global Marketing Communications, together with her colleagues continues to drive the Edmund Optics marketing in channels other than its traditional print catalog. Bjork-Jones was recently featured in the BtoB Top Digital Marketers write-up; a luncheon honoring the top 25 digital marketers will be held in San Francisco on September 21st, where one marketer will be named Top Digital Marketer of the year. For more information on the top 25 digital marketers, please visit the BtoB website at http://www.btobonline.com/ About EO: Edmund Optics (EO) is a leading producer of optics, imaging, and photonics technology for R&D, electronics, semiconductor, pharmaceutical, biomedical, and military markets around the globe. EO is the world’s largest supplier of off-the-shelf optical components. Customers can purchase items by contacting EO at 1-800-363-1992, via the catalog, or via the website at http://www.edmundoptics.com Company Contact: Kirsten Bjork-Jones Director Global Marketing Communications Edmund Optics®, Inc. 101 East Gloucester Pike Barrington, NJ 08007 U.S.A. Phone: 1-800-363-1992 Fax: 1-856-573-6295 email: kbjork-jones@ Editorial Contact: James Liolin Lion Advertising 550 Mamaroneck Avenue Harrison, NY 10528 Phone: 914-670- Fax: 914-670- email: jliolin@lionadv.com End
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