It is fitting then that Techel published a new book, Class Act: Sell More Books Through School and Library Author Appearances to encourage and help other authors get their message out into the world also. It is the definitive guide to promoting your message and selling books to school and libraries. And it’s not just for children’s book authors but it is the ultimate how-to manual for authors of any title of interest to these audiences detailing how to:
• Spread the message they were passionate to write about in the first place
• Get recognized as an expert speaker
• Book speaking gigs and personal appearances
• And ultimately, sell more books!
Often times Techel hears from teachers and librarians how organized she is. Barbara says, “One of the keys to booking visits is making the organizer’s job as easy as possible. This is appreciated by the person organizing your author visit and it’s just a natural then for them to likely refer you to others. Being organized also helps me so that when I arrive for my presentation things go smoothly and I can put 100% into my presentation without worrying about what may go wrong.” Along with being organized, there are many tips in Techel’s new book such as what to include in your presentation, what to charge, how to pitch and promote, and how to fulfill book orders is what has helped Barbara obtain success in getting her books into the hands of thousands of children.
Techel says, “What I am most excited about is the section about doing Skype visits. Schools are really starting to embrace this technology. Some authors are not able to travel due to time commitment and/or financial reasons, while school budgets are facing challenges as well, so Skype is such a wonderful option. It is cost effective and a win-win for everyone!”
Since before Barbara’s first book was published, she has worked tirelessly to promote her books and her positive message they embody. She has garnered coverage for her story from local, regional and national media through these efforts, and continues to develop and refine her marketing message and approach. Class Act is her first book about what she’s learned, but not likely her last.
To learn more about Techel’s new book visit her website at www.promoteyourbooktoschools.com where you can also purchase a copy of her new book. Her book is also available on Amazon or can be ordered from your favorite book store.