Craig Cotterill has joined the Midlands venue from InterContinental Hotels Group where he held the position of business development manager, responsible for five properties across the UK.
“I’m really looking forward to getting my teeth into this role and beating the Ricoh Arena drum,” said the 37-year-old, who will be joined by another new business development manager in August to further strengthen the well-established sales team.
Craig aims to knock on as many doors as possible and believes that you should never discount anyone.
He said: “You never know who’s talking to whom and what opportunities are out there; I intend to seek out as many as possible.
“The Ricoh Arena has such a diverse range of event facilities and that, along with the 32,000-seater stadium bowl, on-site hotel, casino and gym make it a very exciting, dynamic venue to sell.”
Asked what inspires him, Craig said: “The dedication and determination of top sportsmen and women has always inspired me – and I’ll be bringing a lot of that determination to this role.”
Craig, who lives in Redditch with his wife Marjie, two children and Billy the Cocker Spaniel, started his career in engineering. After being made redundant at the age of 24. he became a car salesman before moving into the hospitality industry with an account management role at Infotel.
Craig is a supporter of various charities and slept overnight in a city centre doorway in December to raise awareness of homelessness issues. This may be when he adopted Winston Churchill’s motto “If you’re going through hell – keep going”. A mantra Craig applies whenever the going gets tough.
He added: “I am looking forward to working closely with the sales team and playing a key part in the future success and growth of the Ricoh Arena.”
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The Ricoh Arena is one of the UK’s premier venues for exhibitions, conferences, meetings, parties, concerts and entertainment boasting a unique combination of exhibition halls, auditorium, conference rooms, stadium, hotel, casino and restaurants.