TOM uses Voicetap’s proprietary oneTAP platform to aggregate and deliver content across various mediums including IVR, IVVR, Web, WAP and SMS. TOM has introduced methodologies to educate and cultivate hobbies allowing people to search and access information and knowledge tools from a large pool. The content provided is in the form of videos, text, images, live interactions, pod casts or even knowledge conferences. The service ensures personalized and affordable “Everywhere, all the Regarding Tutor On Mobile : Press Release Attached time learning’ through various mobile platforms.
Talking about Voicetap's first major launch in India, Mr Mrigank Tripathi, founder and CEO said "TOM is a unique platform which offers both premium content and voice interaction creating win-win situation for everybody including users and experts. With college admissions season on the brink, Voicetap team has already hosted series of Knowledge Conference Calls on Delhi University Admissions, Engineering College Admissions and Career Counseling Sessions and has a whole series planned on admissions, career and other such topics”.
Announcing the launch of the new mLearning service, Mr GurinderSingh Sandhu, Head Corporate Marketing, Tata Teleservices Limited said, “We at Tata DOCOMO have been at the forefront of launching initiatives that re-define the way Indians lead their lives and this initiative is yet another addition to our ever expanding portfolio on M-learning! Our mission is to take learning to the inner reaches of the nation and the service marks the beginning of the many Mobile Learning initiatives that we hope to undertake. The service liberates from a classroom session to a complete mobile way of learning a language and we hope our subscribers will reap the benefits of the application in the days to come.”
Voicetap currently has over 60 expert partners, who have signed up for TOM to reach out to new customers. TOM will let users search for various topics on which they want to acquire knowledge. The knowledge will be provided to users through SMS, WAP, Web, IVR and IVVR. Customers can subscribe the service by 3 different ways, first by sending a free SMS to ‘TOM’ to 5333300, secondly through SMS link for free and thirdly, through website tom.tatadocomo.com (to be used for only previews and uploading user Videos). First month subscription will be waived off as promotional plan. Voicetap is looking to create the most robust educational platform and is looking to partner with other content providers as well.