Formic Media Team Achieves 100% Google Analytics Certification

July 6, 2011 - PRLog -- Formic Media, Inc., a local search engine marketing agency focusing on small business, is pleased to announce that its entire team is now Google Analytics certified. Understanding the importance of proper certification, The Formic Media account team decided to become one of the first agencies in the country to achieve 100 percent certification.

In order to earn Google Analytics certification, each team member had to complete the seventy (70) question test, with questions covering topics from ecommerce tracking to reporting. In order to pass the certification exam, each team member needed to score above 80%.

“I’m very proud of the team for setting an aggressive goal and achieving it,” stated Kent Lewis, President and Founder of Formic Media. “Due to the complexity of the analytics platform, and the size of the team, the accomplishment is truly remarkable.”

The entire Formic Media team has already become Google AdWords Qualified Individuals, in addition to becoming a Google AdWords Certified Partner. The Google Analytics certification helps round out the Google certifications.

“We know the important role that analytics, specifically Google Analytics in the small business world, plays in our industry and what we do, so it was important to ensure everyone became Google Analytics certified,” stated John McPhee, Account Director. “Our next goal is for the account team to finish the two remaining Google AdWords tests.”

The Formic team regularly discusses Google Analytics, AdWords and other search engine marketing topics at relevant events, on the Formic blog, in industry articles and speaking engagements, including Formic’s own monthly seminar series. Formic’s work also speaks for itself, as outlined in the case studies and testimonials available on the website.

About Formic Media, Inc.
Headquartered in Portland, OR, Formic Media, Inc., is a search engine and social media marketing agency specializing in providing small and emerging businesses with a host of online marketing services, including: search engine optimization (SEO), pay-per-click (PPC) management, social media marketing and website design & development. Formic aims to help localized businesses, whether new or established, build their online visibility and generate a return-on-investment (ROI) through effective online marketing tactics and services. Current Formic clients include Aurora Law, Barre3, Cycle30, Diane Morgan Cooks, Heathman Lodge, Rasmussen BMW, Red Lion on the River and thinkProducts. For more information, please visit www.formicmedia.com.