Wolfskehl believes most CPAs commoditize themselves or their firm within the first 20 seconds after being asked what they do for a living. “Most will answer, ‘I’m an accountant.’
Wolfskehl, author of The Micro-Niche Method: The Pathway to Premium Pricing and Increased Profitability for Today’s CPAs, points out that the accounting profession has a long tradition of building businesses around practice areas. The problem is that the majority of firms build the same niches. When this happens, says Wolfskehl, “everyone becomes a commodity and there is no good way to differentiate a firm or an individual.”
Wolfskehl is planning a 27-minute web seminar open to all accountants free of charge. In the first 12 minutes, he promises the six questions that enable CPAs to self-diagnose. In the remaining 15 minutes, he promises to put attendees on the path to
- Building centers of influence who send referrals because they know you are the right person to help their client
- Improving gross revenue through premium pricing for micro-niche services
- Designing a customer experience that demonstrates your understanding of your key clients
- Ends the need to compete with other firms
- Increases profitability by increasing recognition.
For those who attend this webinar and decide Wolfskehl has a winning solution to the profitability issue, there will be a second webinar to walk through the steps of identifying a marketable area of expertise and building a micro-niche business around it.
Interested persons may register for this webinar on Wednesday, July 13 at 8:00am at http://www3.gotomeeting.com/
About the Presenter
David Wolfskehl is a lifelong entrepreneur and a guide for entrepreneurs. He is a widely respected author and speaker. As President and CEO of The Practice Building Team, David helps CPAs define and build powerful micro-niche businesses that redefine success and professional excellence. Learn more about David and read our micro-niche building blog at http://www.themicronichemethod.com.