Free service launched to help businesses stop losing hot leads and new sales

July 6, 2011 - PRLog -- Businesses frustrated by sluggish sales and a lack of new leads can now find out what they are doing wrong and get proven techniques to keep them ahead of their competition – all for free – thanks to a new service. To celebrate the launch, one business will receive 12 months of free support.

http://www.marketingsharpnesstest.com is a website where companies can quickly find out how good their marketing is from 0 to 100. The aspects that are losing them leads and sales are identified so know where the problems lie. They then get help on making the changes with a copy of the new ebook “The 21 Step Marketing Sharpness Makeover”.

The book and service are the brainchild of MBA Hitul Thobhani, Principal Consultant at Marketing Sharpness. Hitul became so fed up with the lack of practical help for businesses to assess their marketing and sales that he decided to fund and promote the creation of this new service.

Tony Ryan, Managing Director of Tristar Consultants and formerly Director at KPMG Consulting and Deloitte Consulting, welcomed the launch of the service. He said: “In my years of leading and advising businesses, sales and marketing problems are often at the heart of a business’ problems. The Marketing Sharpness service is a great way for companies to understand how good their marketing is and where the problems lie.”

Hitul commented, “The test and book should help provide a free boost to businesses without increasing their marketing budget. Businesses might be surprised at how much of their marketing budget goes down the drain. Every pound spent on sales and marketing needs to deliver hot leads and sales – otherwise it should be stopped. Too many companies have a ‘spray and pray’ approach to their marketing – which is never advisable, especially when budgets are tight.”

Tips detailed in the book and assessed in the test include:
•   using at least 7 ways to generate business
•   create lots of hot new leads for free by partnering with other businesses
•   how to make more money from existing customers
•   focusing on a niche to reduce your direct competition
•   how to raise your prices and set yourselves apart from competitors by building your expert status

Marketing Sharpness is encouraging business owners and senior managers to take the Marketing Sharpness Test during July by offering 12 months’ free VIP Level support to generate leads and sales to one of the businesses which takes the test in July.

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EDITORS NOTES

For further information contact Hitul Thobhani on 0797 004 2632, or hello@marketingsharpnesstest.com

• http://www.marketingsharpnesstest.com is dedicated to helping businesses generate more hot leads, sales and ultimately profits on a limited marketing budget. Businesses can find out for free how good their marketing is, where they need to improve and how to go about it.

• The site is unique in that visitors get a broad overview on what is losing them business, including their website, which for many businesses, fails to deliver the leads and sales it should. Prospective customers typically take only 3 seconds to take a view on a website, so a first impression that says the right things is critical.

• Tony is a Director and founder of Tristar Consultants and B2B Sales Consultants. Prior to that he successfully sold and delivered complex engagements as a Director of KPMG Consulting and Deloitte Consulting. Tony has also been a Director of two Public Listed Companies and has run his own consulting company for 21 years. He started and managed his own consulting and interim management businesses and has worked for 3 of the ‘Big 5’ consulting/accounting firms. Tony regularly presents at conferences and writes press articles on current industry issues and has written a number of books on sales and marketing and ebusiness topics. He can be contacted at tony@Tristarconsultants.com. You can learn more at http://www.tristarconsultants.com.

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Marketing Sharpness helps businesses stop losing leads and sales - for free - without increasing their marketing budget.

Visitors get their Marketing Sharpness score and also a copy of my new book “The 21 Step Marketing Sharpness Makeover”.

Businesses can find out where they are losing leads and sales to competitors and make the changes to boost their performance without increasing their marketing budget.