"I thought it was a fun way to give my staff some different clothing options while doing something good for others," Peter says. "Blue Jean Fridays" ended up creating a chain reaction of good. Peter paid it forward to his staff and allowed them the comfort of wearing jeans to work. The Zuri staff paid it forward by raising donation money for Phoenix Multisport, an organization paying it forward by promoting sober lifestyles communities.
The impressive organization, Phoenix Multisport, supports a physically active community for individuals who choose to live a sober lifestyle after struggling for years with alcohol and substance abuse. In fact, Phoenix Multisport founder, Scott Strode became the recipient of the "2012 CNN Heroes Award", and he continues to strive for excellence as a leader. This motivation inspired the Zuri staff to raise donations to a grand total of $550 dollars over the last year. And did so, in the comfort of their blue jeans.