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Follow on Google News | A Subtle but Significant Difference: Green Claims and Green WashingGreen washing is making a misleading or unverifiable marketing claim about the apparent greenness of a product. To avoid such blunders you can rely on the expert advice of SGS’s eco-design consultants.
By: SGS Consumer Testing Green washing is when a company misleadingly portrays its products or services as environmentally friendly when they are not, either intentionally or by mistake. Examples of this include bald statements like they are “environmentally friendly”, stating that chemicals are absent that can never be present in a material or stating that recycled materials were used without making it clear whether this refers to the packaging (http://www.sustainability.sgs.com/ The Right Approach Specific regulations include the ISO 14020 series (http://www.iso.org/ In practice, a company engaging in green washing, while initially profiting from an alleged green benefit, exposes itself to backlashes from angry consumers and the displeasure of regulators (restrictions, fines, product recalls, seizures, etc.). SGS has a dedicated team of consultants and experts to help you comply with the regulations and protect the reputation of your company and products. We can also assist with your environmental communication strategy, help you develop a label, and improve the eco-design (http://www.sustainability.sgs.com/ For more information, please contact us at: Global Sustainability Services Cécile Oger Consulting & Development Director, SGS France 29, avenue Aristide Briand, 94110 Arcueil, France t +33 1 41 24 87 47 f: +33 1 41 24 89 90 E-mail: cts.media@sgs.com Website: www.sustainability.sgs.com SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With 64,000 employees, SGS operates a network of over 1,250 offices and laboratories around the world. # # # SGS Consumer Testing Services ensures the quality and safety of every kind of consumer products, from textiles, electronics and furniture to food and automotive. For more information, please visit: http://www.sgs.com/ End
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