Innovation 360 Institute Sponsors Summer Workshop and Retreat for Business Professionals

July 4, 2011 - PRLog -- Kamal Hassan, President and CEO of Innovation 360 Institute in Dubai, will facilitate a summer workshop and retreat on 21-22 July at the Ceylon Intercontinental Hotel in Istanbul, Turkey. Business Model Innovation and Design is a 2-day program designed to give business and government professionals a relaxing break from the summer heat while offering an opportunity to analyze their business model designs and creatively think about how to offer new value to customers and citizens.

Participants will enjoy the luxurious five-star surroundings of the Ceylon Intercontinental in the heart of Istanbul. During fun and engaging sessions with Mr. Hassan, they will discover how business model innovation leads to competitive advantage and industry disruption, and learn how to design a highly competitive and innovative business model that increases ROI and leads to new markets.

“Although a business model is meant to have more longevity than a strategic plan, that doesn’t mean it will remain relevant and optimized forever,” explains Mr. Hassan. ““Summer is perfect to take some time and ask questions such as ‘Who are our customers? What value do we offer to them? How do we do this?’ If the answers are different than before, it is probably time for business model innovation.”

Mr. Hassan has more than 20 years business experience in the Middle East and the U.S., and has worked with many clients including DUBAL, National Catering Company, Qatar Telecom and the Qatar Foundation to increase their innovative capabilities and renew their value proposition.

The event fee of $3,000 (USD) includes the 2-day workshop with Mr. Hassan, 2-night accommodations at the Ceylon Intercontinental, and an opening night welcome dinner and networking event.

For information on the Business Model Innovation and Design workshop and retreat in Istanbul, visit http://www.i360institute.com/business-model-innovation-an...

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Innovation 360 Institute is a strategy and operations advisory group that works with organizations around the world to improve growth and sustainability through business model innovation, innovation management deployment and leadership development training. Learn more at http://www.i360institute.com/about-us.