Annie Jennings PR Real Story: Behind The Scenes Look At How Publicity Works

July 4, 2011 - PRLog -- Annie Jennings Real Publicity Story:  An Inside Look At "This Guy"

The Annie Jennings PR media bookers were asked to be on an author’s PR team.

Annie's job was to book the big radio shows in big markets.

And to book the network affiliated TV shows in major cities.

The client also hired an additional publicity team member.  A monthly retainer-based publicist to do everything else.  This person shall be known as “this guy” for the story.

Here we go:

Month #1: This guy pitches the author to mega TV shows in NYC.  The author is excited by the glitz and glamour of getting booked on the big name media!!!

Annie thought “wow, this guy is really good if he can get all this stuff”.

Month #2:  You would think something would be happening right?

The only thing that happens is that Annie's team gets all of their bookings done, including big radio shows in big markets (Annie's team actually over-delivered and gave the author more shows than he paid for).  They also booked the author on the big city TV on the network affiliates that he requested.

The author puts Annie's team on hold as they did everything they said they would do.

He is now waiting for this guy to get the NYC TV bookings.

But nothing happens.

Uh, oh . . .

The End Of Month 3:  This guy emails us all a gorgeous final report that’s beautifully color coordinated with all of the names of the shows and everything . . .

And the report includes a great big bright red word on each media listing:  PASSED.

PASSED.

All of the shows PASSED on booking the author.

The question is whose fault is it that the author had to pay a high monthly retainer fee for bookings he did not get?

Is it the author’s for hiring this guy in the first place and going with the retainer model?

Or is it this guy’s, who just did what the author asked him to, and that is, TRY to get bookings?  Can he help it if all of the shows say no?

TRUTH BE TOLD:   Shows have profiles of the types of topics and guests they like to put on the show.  If you are a match; you should get on the show.  If you are not a match you will not get on the show.

HOW ANNIE DOES IT:   Annie's bookers match up the client with the right show.  And build up the client so they qualify for more shows.

BEST PART: You only pay Annie's ‘pay for play’ publicity fee if Annie gets the booking for you.

ANNIE KNOW THINGS:  Does the client need a better demo?  Do they need more media experience to create an influential bio . . . ?

If the client is willing, Annie's team creates the resources the client needs to be successful, set the targets and then  simply GO & GET!

It's better to do business with Annie Jennings PR

Annie Jennings is a National Inspirational Publicist who dedicates her life to helping her clients reach their dreams. "Everyone should have the chance at getting their brass ring," says Annie, who views it as her job to make sure they do.

Get Pay For Play Publicity Now:  http://www.anniejenningspr.com

More publicity stories at http://www.anniejenningspr.com/blog

http://www.anniejenningsbookpromotion.com

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity, marketing, social media creation and integration, promotion and book publicity services to experts and analysts who would like to showcase their expertise via the media.

Clients include CEO's and C-Suite executives who want to stay visible to their customers, clients and shareholders by being seen and heard in the media commenting on socially relevant issues of the day. Annie Jennings PR also works with authors who wish to share their message with millions using Radio, TV, Internet & Print media.

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Annie Jennings PR offers publicity services to authors and experts. PR services includes bookings on radio shows, TV shows, print and internet. Want to promote your message and/or yourself? Annie Jennings PR is famous for their pay for play publicity model where clients only pay for secured media bookings.