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Celebrities And Olympic Athletes Team Up To Support Speedo's Swim Amnesty In Aid Of Cancer Research

Britain’s Olympic hopefuls and a host of TV personalities have teamed up to support Speedo’s Swim Amnesty to raise funds for Cancer Research UK.

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Jul. 1, 2011 - All Athletes and TV personalities will all be donating their swimming costumes to inspire the nation to follow suit and for each tonne of swimwear and goggles donated, Speedo will donate £1,000.00 to Cancer Research UK.

Athletes include: Rebecca Adlington, Conrad Williams, Kerri Anne Payne, Liam Tancock
TV Personalities include: Melanie C, Chloe Madeley, Jodie Kidd, Tom Lister, Kate Walsh, Liz Lock, Lucy Verasamy, Michelle Heaton and Emma Crosby

Melanie C says “This is a great cause, I am glad that my old swimming costume will be recycled but also raise loads of money for Cancer Research. It would be great to see everybody joining in and donating last season’s swimwear to help this fantastic cause. (It’s also a great excuse to buy a new cossie!).”

The Speedo Swim Amnesty is being run at The British Gas Big Dip urban swim festival and promises to be one of the family entertainment highlights of the summer. The British Gas Big Dip, together with the Speedo Swim Amnesty, will be In London (Clapham Common, June 28th – July 17th) and then on to Manchester in August.

Swimmers wishing to take part in the Speedo Swim Amnesty can bring any unwanted item of men’s, women’s or children’s swimwear or goggles along to the Speedo Shop situated within the Big Dip arena, on any of the event days. For each item of men’s/boy’s swimwear, participants will receive a £5.00 discount off the cost of a new item of swimwear at the Speedo Big Dip Shop. For each items of women’s/girl’s swimwear donated, they will receive a £10.00 discount. In addition unwanted goggles can be donated in return for a special £5 price on a selected goggle (whilst stocks last).


For more information about The British Gas Big Dip go to www.bigdip.co.uk
For more information about Speedo go to www.speedo.co.uk

ENDS



For further information please contact:

Rae Young       rae@brandnation.co.uk      0207 940 7176



About Speedo®
The world’s leading swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.

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Source:Brandnation
Phone:02079407170
State/Province:London - United Kingdom
Industry:Fashion, Shopping, Sports
Tags:swimming, British Gas Big Dip, speedo, amnesty, charity, cancer research
Shortcut:prlog.org/11567899
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