In one example, online gaming company Betsafe recently announced that it was centralising player data into a comprehensive marketing database that would then be used to drive marketing activity across all channels. Having accumulated more than half a million customers since its launch five years ago, Betsafe is primarily targeting improved player retention and increased profitability through relevant and well-timed communications.
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For more info on the subject, the Customer Experience Management for Online Gaming event will be hosted from 19th - 20th July 2011 in London, UK. For more details, please visit the website: www.playerretentionevent.com, call freephone: 0800 652 2363 or email: firstname.lastname@example.org.