- Jul. 1, 2011 -
Economic turbulence has brought the marketing concept of value back into focus, with businesses worldwide frantically searching for ways to keep costs down and avoid a potentially damaging price increase.
While there is certainly no one-size-fits-
all solution to the issues facing companies in the recession's wake, there is one common approach that has delivered results across countless categories for decades. Continuous improvement is essentially the process of identifying ways to cut costs through any sustainable means. Its most widespread application is in process excellence – an approach demonstrated particularly well in manufacturing by automotive giants like Toyota and Honda.
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