SinoTech Group Wins Hawaii Tourism Authority's Social Media Monitoring Business for the Asia Pacific

June 30, 2011 - PRLog -- BEIJING, CHINA – 1 July, 2011- SinoTech Group (www.sinotechgroup.com.cn) has been selected by the Hawaii Tourism Authority (www.hawaiitourismauthority.org) to provide social media monitoring and consulting on Hawaii’s key visitor markets of China, Korea, and Japan .

Under the agreement, SinoTech Group will use its advanced Social Media Monitoring technology platform SIP:Enterprise to provide Hawaii Tourism Authority with in-depth analysis and insights regarding consumer sentiment, behaviour, and other key characteristics. The detailed measurements and analysis SinoTech will provide across the Chinese, Korean, and Japanese markets will support Hawaii Tourism Authority's market planning for visits from these three very important markets.

“This is an exciting partnership that allows us to utilize our advanced social intelligence technology and expertise in Destination marketing on behalf of the great state of Hawaii. We look forward to producing high quality, actionable data and insights Hawaii can use to more effectively plan and execute its Asia Pacific strategy.” said, Dr Mathew McDougall, CEO for SinoTech Group.

“We are looking forward to working with SinoTech Group to help us gain an accurate understanding of the opinions, needs, behaviors, and plans of travel consumers in China, Korea and Japan. These insights will be invaluable for use in the HTA’s longer-term strategic planning and marketing in the region.” said Daniel K. Nahoopii, Director of Tourism Research, Hawaii Tourism Authority.

For more information, please visit www.sinotechgroup.com.cn or www.hawaiitourismauthority.org

Note to Editors  
1. About SinoTech Group

SinoTech Group is a leading provider of social media monitoring technology and consulting. SinoTech was created with the idea that companies need to be listening to the social web in order to effectively engage the market. Intelligence about online conversations is critical; companies need to know what’s being said about their brand, industry, and competitors online.
SinoTech Group's social intelligence platform SIP:Enterprise helps businesses listen, measure and engage in conversations across the social web. SIP tracks mentions across millions of sites and sources. Clients explore real-time results on an interactive dashboard that provides meaningful and actionable insights for their business. For further information on SinoTech Group, please visit our website: http://www.sinotechgroup.com.cn

2. About Hawaii and the Hawaii Tourism Authority

Hawai‘i is an archipelago of islands in the Pacific Ocean that became the 50th state of the United States in 1959. It was first home to native Hawaiians, and is now home to many diverse cultures. Hawai‘i is also the birthplace of the 44th President of the United States, Barack Obama. There are six major islands to visit: Kaua‘i, O‘ahu, Moloka‘i, Lāna‘i, Maui, and Hawai‘i’s Big Island. For more information, on Hawai‘i visit go.hawaii.com.

The Hawai‘i Tourism Authority (HTA) is the official agency for tourism for the State of Hawai‘i. Among its responsibilities, the HTA is charged with setting tourism policy and direction; developing and implementing the State’s tourism strategic and marketing plan; managing programs and activities to sustain a healthy visitor industry; and coordinating tourism-related research, planning, promotional and outreach activities. The HTA serves as a critical bridge linking state government, island communities, visitors, and the visitor industry, and aims to contribute successfully to a good quality of life for Hawai‘i residents through tourism. For more information, visit www.hawaiitourismauthority.org.

3. For more information please contact:
Enida Wang
PR and Communications            
SinoTech Group Limited               
Tel: +86 10 6561 5818 ext. 926
E-mail: enida.wang@digitaljungle.com.cn

Momi Akimseu
Communications and Tourism Brand Manager
Hawaii Tourism Authority
Tel: (808) 973-2278¬
E-mail: makimseu@hawaiitourismauthority.org

4. Interviews:
To arrange interviews with Dr Mathew McDougall, Group CEO & Executive Chairman of SinoTech Group, please contact Enida Wang.
E-mail: enida.wang@digitaljungle.com.cn

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SinoTech Grouphelp’s clients wanting to leverage social media and online channels to gain greater understand about their brands, competitors, and industry trends. Our social intelligence services include customized research, consulting, and syndicated reports. Clients get access not only to consultative services but also to our proprietary social intelligence platform known as "SIP:Enterprise".

SIP is arguably the world's most sophisticated multi-lingual, multiple geography platform of its kind. SIP automatically mines information across the world's Internet sites then uses special algorithms to automatically identify languages, document sentiment (positive, negative or neutral), authors, and to detect the source and authority of the information. SIP provides many additional features and functions that are critical for marketing and communications professionals in today’s digital world.