PRLog - June 30, 2011 - AMARILLO, Texas -- As part of a recent rebranding initiative, Canyon Creek Soap Company unveiled new packaging for its natural, handmade face and body products. “Our products allow customers to have luxurious skincare without compromising their health or the environment, and we needed to make that more evident,” says Paula Davis, owner of Canyon Creek Soap Company. For the rebrand, Davis looked to Talk Back Media, an Irving, Texas-based marketing and creative agency.
Canyon Creek Soap Co. product sampling
New body lotion, hand soap, foot moisturizer, facial moisturizer, and face mask bottles are made of post-consumer recycled materials that are fully recyclable. In addition, all labels—including bands wrapping the soap—are made of 100 percent treeless paper.
“I’m so proud to be able to offer products in recycled, earth-friendly materials. It’s in line with our company philosophy and is just a better way to do business. We strive to preserve resources and actively recycle, and we encourage all our retailers and customers to do so as well,” Davis says.
Each product scent was renamed to communicate its physical or aromatherapeutic benefits. Redesigned labels reflect the products’ exceptional quality, and updated label copy informs consumers of the natural ingredients’
A new tagline—“Happy Body. Happy Mind. Happy Earth.”—is now on each product to communicate Canyon Creek Soap Company’s commitment to helping people improve their physical and mental wellbeing without harming the earth. Decorative seals with such tenets as “Lessen the burdens of those less fortunate” echo aspects of the company philosophy.
“Canyon Creek Soap Company is unique in its deep-rooted commitment to people and the environment. It’s rare to find such luxurious, high-end lotions and soaps that have a low impact on the earth,” says Camille Torres, editorial director of Talk Back Media. “The products have always been exceptional;
# # #
Founded in 2004, Canyon Creek Soap Company creates ultra-moisturizing bath and body products. To achieve premium quality, the all-natural products are handmade in small batches in the company’s Amarillo, Texas, facility. Canyon Creek Soap Company’s soaps, lotions, scrubs, lip balms, and face masks are available in fine boutiques throughout the nation and at Market Street United supermarkets. For more information, visit http://www.canyoncreeksoapcompany.com