Home Staging Brings Hope to Sellers as Real Estate Sales Continue to Decline

July 4, 2011 - PRLog -- Glendora, CA—Anyone who is considering putting their home on the market without properly preparing it first could be sabotaging their chances of a sale. With the current state of the real estate market creating a discouraging picture for sellers, Ashley and Ismael Soto, owners of Transforming Decor, a local home staging and redesign company, are stepping in to bring hope to those desperate to sell.

Ms. Soto states, “With so many homes on the market, and so many of them priced below market value due to foreclosures and short sales, the absolute best chance sellers have for getting their home to move quickly and for the best price possible is staging the property to appeal to buyers." As an International Staging and Redesign Professional, Ms. Soto is an expert not only in how to transform a home on tight deadlines and budgets, but also in buyer attitudes, particularly the things that are most likely to make or break a sale. She notes, “When buyers have a lot of properties to choose from, they’re going to be much less accepting of a home’s flaws, no matter how minor. Our job is to present a home in a way that allows buyers to form an emotional connection with it by letting them imagine how they would live in the space. More than anything else, that emotional connection is what prompts a buyer to make an offer."

Home Staging has been gaining popularity with both real estate agents and sellers as its been shown to significantly reduce the amount of time a home spends on the market. According to a study conducted by the Real Estate Staging Association, the average time on the market for unstaged homes is 263 days, while comparable staged homes are selling on average in 60 days, 78% less time. While there are no guarantees in real estate, when combined with a competitive pricing strategy, staged homes stand head and shoulders above the competition, bringing in more prospective buyers and, usually, more offers.

The home staging process is usually fairly simple and consists mainly of de-cluttering, cleaning, neutralizing decor, ensuring any maintenance work is complete, painting if necessary, and rearranging furniture and accessories in a way that highlights the property's natural selling features. It can often be completed in just a few days, though timing will depend on the current condition of the property and the amount of work to be done.

What sets Transforming Decor apart from other similar services is their commitment not only to successful makeovers but also to empowering homeowners by providing access to constanty updated information to help them get the most out of their homes. Through their blog as well as their presence on Facebook and Twitter, they provide up-to-date information on topics ranging from negotiating tips for home sellers to decorating advice for renters, as well as free staging and decorating tips. Their blog can be found at http://www.transformingdecor.wordpress.com.  For more information about Transforming Decor, visit http://www.transformingdecor.com.

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About Transforming Decor:
Established in 2011, Transforming Decor is a full-service home staging and redesign company specializing in revealing the hidden potential of homes throughout the San Gabriel Valley and San Bernardino County. Based in Glendora, CA, they offer a wide range of services including home staging consultations, vacant and occupied home staging, room redesign, color consultations, interior/exterior painting, accessory purchasing, and holiday decorating. They are also available for presentations to real estate agents and homeowners as well as in-home decorating courses.