The Balancing Act Seeks Brand Integration Partners for 'Parent Teacher Corner' Series on Lifetime

June 30, 2011 - PRLog -- Contact:        
Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

Associate Producer, Cynthia Carter of  “The Balancing Act” TV show, is looking for in show brand integration partners to assist in developing the show’s storylines for their popular ‘Parent Teacher Corner’ series.  

“The Balancing Act” created the ‘Parent Teacher Corner’ to address the issues plaguing K-12 education.  By collaborating with the Learning First Alliance, which is made up of 17 of the most powerful associations in education, “The Balancing Act” is able to bring before Lifetimes viewers, leaders from the Alliance.  Guests will include Dr. Dan Domenech from the AASA, as well as corporate leaders from Fortune 500 companies.  The main focus of ‘Parent Teacher Corner’ is to present innovative K-12 solutions.

The result of this powerful collaboration is the creation of television programming that is micro-focused to the needs of those most affected by education in America today- the student, parent, teacher and all educational administrators. The success of ‘Parent Teacher Corner’ can be attributed to these key components:

•   To engage the parent with solutions- so that they can become active advocates for their children in school and at home.
•   To empower the teachers with information on practices that creates positive outcomes in other classrooms.  
•   To inform the administrators on the inner-workings of technology that saves money while producing student success.

Carter says, “As a parent myself, I know it is imperative that we are engaging our students with creative, content-rich curriculum. Only by acquiring the appropriate hardware, software, and online solutions will educators be able to inspire learning that will translate to success in their student’s lives, both in their continuing education, but also the 21st Century workplace. I’m very proud to be part of that process.”

“The Balancing Act” has partnered with Dell, Verizon, Cisco, Qualcomm, and Pearson and many others leaders from the industry. The focus for upcoming 2011/2012 school year will be ‘Tools for the 21st Century School’, ‘Tools for the 21st Century Classroom’, ‘Extending the Classroom‘ , ‘STEM Education’, ‘Health in Schools’, and ‘Cybersafety’, among many others.

To learn more, see below link to previously produced programming:
www.thebalancingact.com/parent_teacher_corner/

The scheduling for the 2011/2012 school year has already begun. Carter is looking for content partners that have tangible solutions to the education market, whether in technology products, health products, or social solutions for educators, parents and students.  If your company has a proven track record for success, “The Balancing Act” on Lifetime is interested in speaking with you. Potential companies will be pre-qualified and interviewed.

For more information on “The Balancing Act,” or becoming a content partner contact O2 Media Brandutainment™ at brandutainment@o2mediainc.com.

About The Balancing Act
The TV show produced by O2 Media airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit www.TheBalancingAct.com.  

About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers. For more information on O2 Media, visit http://www.o2mediainc.com.

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From the creators of The Balancing Act and Designing Spaces television shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.