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Follow on Google News | Toyota Kirloskar Motor Launches Etios Liva in MumbaiToyota Kirloskar Motor (TKM) today launched Etios Liva in Mumbai. Etios sedan and the hatchback Etios Liva - built on the same platform – have been specifically developed for the Indian customers.
By: BUZZ Communications Tagged – ‘Q Class Hatch’ - Etios Liva is stylishly designed and portrays a youthful and sporty image. The stylish, sporty and trendy Etios Liva has been designed to appeal to today’s youth. Etios Liva will carry forward the ‘Q’ Class experience from Etios and will offer Toyota’s legendary QDR standard – Quality, Durability and Reliability at an affordable price. Etios Liva is Toyota’s endeavour to offer the best suited car for the Indian customer at an affordable price, while providing a vehicle that is “one class above”. Etios Liva will be available in four variants, J, G, V and VX, competitively priced between 4,12,604 and 5,97,757 ex-showroom Mumbai. The product highlights include youthful and sporty design, best-in-class cabin space, superior ride comfort and best-in-class fuel efficiency. Etios Liva was launched by Mr. Hiroshi Nakagawa (Managing Director, TKM), Mr. Sandeep Singh (Deputy Managing Director-Marketing, TKM) and Mr. Koji Nagata (Executive Managing Coordinator, TKM. The company had earlier announced the unit localization project for Etios, which involves setting up a new engine plant and expanding the existing transmission plant. Approximately 100,000 engines will be produced per year starting in the third quarter of 2012 and approximately 240,000 transmissions per year starting in early 2013. Speaking on the occasion, Mr. Hiroshi Nakagawa, MD, TKM, said “I would like to take this opportunity to thank all our Etios customers. After the good response received by the Etios, we further expanded our production in order to cater to the huge demand. The annual production capacity will be increased to 2,10,000 units by the second quarter of 2012. In line with our ‘customer first philosophy’, we wish to keep our customers happy and satisfied by understanding the customer’s preferences and enhancing the product by incorporating their feedback. With the Etios Liva we have now entered the mass volume segment. Toyota vehicles are now available to all aspirational buyers in the middle income group. The Etios has been well accepted by our customers. We hope the Etios Liva will further reinforce the Toyota brand in India, making Toyota a household name At Toyota, we truly believe in growing with the society. We wish to sell many more vehicles and contribute to the growth of the Indian automobile industry. Entering into the mass volume segment will help us realize this aim.” Talking about the Etios Sales and Marketing strategy in India, Sandeep Singh, DMD-Marketing, TKM, said “ The marketing campaign for the Etios Liva is exciting, innovative and abreast with the latest marketing tools, digital initiatives and promotions. Promotional activities targeting the youth have been planned in the popular youth hangouts like malls, pubs and also in colleges. Music maestro A R Rahman, the Brand Ambassador for Etios and Etios Liva has composed a special tune for Etios Liva ad campaign. He will also feature in a trendy music video. The music composed by Rahman, captures the spirit of today’s youth and the sporty image of Etios Liva – “Bari Humari Hai” (Its our turn now). Watch out for Rahman’s Etios Liva tune in the TV commercial and the music video on your television screens starting today. It is also available on our website www.toyotaetiosliva.inand www.toyotabharat.com. We have more than 20,000 happy Etios customers across the nation. Etios has been received well and appreciated by our customers. The sale for Etios was overwhelming, as we sold more than we actually planned. We have brought down the waiting period to less than a month by increasing the production. We look forward to serving more and more customers with Etios Liva and hope that we continue to delight our customers with the Q Class experience. Etios Liva will go on sale and is on display at all our dealerships starting today. We currently have 158 dealerships and will expand our dealer network to 175 by the end of this year. We aim to come closer to our customers and help them avail the best of Toyota’s “Q” Class Service. ” Vehicle Outline Exterior Etios Liva is designed around the concept of ‘Bold Simplicity’. A cutting-edge and leading design that aims for a body frame and stance that stands out in a crowd. A distinctive front grille with a smile line, sculpted surface and dynamic character-line in the front and rear, enhance the presence of the Etios Liva. The aero kit – with front and rear bumper skirt, side skirt and roof spoiler. The roof has a unique design for better aerodynamics and clean appearance. Interior The two toned ergonomically designed interiors are comfortable and sporty. The area surrounding the driver’s seat is given the image of a cockpit by separating the operating zone from the display zone. Large centre meter panel, that provides excellent visibility and easy to read dials. The interiors are simple yet functional, giving a high sense of quality. The Etios Liva has best-in-class cabin space, large boot space with 251L capacity, a spacious 13L cooled glove box, seven one litre bottle holders, mobile holder and many more such useful storage spaces inside the car. Performance and Comfort A newly developed 1.2L, 16V DOHC engine coupled with a 5-Speed manual transmission that produces high output for superior driving performance. The torque is available at low rpm for less gear shifting and stress-free city driving. The Etios has a best-in-class mileage of 18.31kmpl as certified by testing agency. Electric power steering for excellent maneuverability and tilt steering ensures a good ergonomic driving experience. The steering comes with audio controls for comfort at the driver’s fingertips. The flat type rear floor design offers ease of movement for rear seat passengers. With its rigid body structure and world class Mac Pherson Strut, the Etios has superior dampening performance providing superior ride comfort. A class-first ‘clean air filter’ which is standard across all grades for purified air in the cabin. Safety The Etios has various active and passive safety features like (i) Energy absorbing body shell (ii) Driver & Passenger Air bags and (iii) ABS with EBD and (iv) Seatbelts It’s centrally located combimeter reduces eye movement and hence the driver can concentrate on the road. Special Treatment • To adopt to the various diverse climate and usage conditions in India, special treatment and countermeasures have been implemented: • Good ground clearance of 170mm • Under body protection to prevent damage to fuel and brake lines • Anti-corrosion steel sheets at areas prone to rusting and stone hits • Chipping resistant paint on rocker mould & fender Etios Liva Price ex-showroom Mumbai: S.No. Grade Ex-showroom Price in Rs. 1. 2. 3. 4. 5. * With safety Package Vehicle Specifications Engine Size (cm3) 1197 Power (PS @ rpm) 80 @ 5600 Torque (Nm @ rpm) 104 @ 3100 Transmission 5 Speed Manual Suspension Rear Torsion Beam Brakes Rear Dimension Width (mm) 1695 Height (mm) 1510 Wheelbase (mm) 2460 Ground Clearance (mm) 170 Fuel Tank Capacity (L) 45 L Turning Circle Radius (m) 4.8 Boot Space (L) 251 Tyre Size 175 / 65 R 14185 / 60 R 15 Kerb Weight (kg) 890900920 # # # Based on resident knowledge and experiences, Buzz Communications develop a market by market strategy to deliver locally relevant messages to news outlets. 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