Dharmendra Mishra appointed Vice President – Sales & Customer Care for Mahindra Two Wheelers Ltd.

June 29, 2011 - PRLog -- June 29, 2011, Mumbai: Mahindra Two Wheelers Ltd, a part of the US $ 12.5 billion Mahindra Group, today announced the appointment of Mr. Dharmendra Mishra as Vice President – Sales & Customer Care.

Mr. Mishra joins Mahindra with 27 years of experience across functions like Sales, Marketing, Customer Care and Engagement and Branding in the Automobile and Media sectors. He spent the first 21 years of his career with LML and has spent the last five and a half years with the largest media group in the country – Dainik Bhaskar – as a profit centre head responsible for business and operations. He is a post-graduate in Management and Economics.

The Two Wheeler Sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business in every segment of the industry. It has built in the past two years a network of over 400 dealers in 250 cities across the country with a large network of service points. Mr. Mishra will be charged with strengthening this network to further strengthen customer centricity.

Currently, Mahindra 2 Wheelers Power Scooters cater to a range of consumer segments with the most powerful scooters on Indian roads. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth bringing to them a unique combination of style and performance, while the Mahindra Duro is positioned as a hard working and durable family scooter. The Flyte is the Indian woman’s two-wheeler of choice.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India¹s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP). In 2011, Mahindra acquired a majority stake in Korea¹s SsangYong Motor Company.

For further information, please visit www.mahindra.com

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Mahindra enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics.