Cherry Hill Businesswoman Creates Resource for Baby Boomers and Seniors

PRLog (Press Release) - Jun. 28, 2011 - Bonnie Joffe, wife, mother and businesswoman specializing in the senior market, has created a new resource for Baby Boomers and Seniors in the region:  50andBeyond.com.

A number of years ago Joffe, a Cherry Hill resident, found herself in a position faced by countless Baby-Boomers today – raising a growing family and caring for aging parents. As a member of the so-called “sandwich generation”, Joffe knows first-hand the challenges posed by multi-generational caregiving responsibilities.  

“As a Real Estate Professional specializing in the South Jersey senior market,” remarked Joffe,   “I frequently found myself fielding numerous requests from friends and clients – both seniors and their adult children – for referrals for senior-related services.  Over the years, I built up a network of literally hundreds of resources – from assisted living, financial and legal services, insurance, community activities, downsizing and real estate-related services …you name it.  So I decided to pool my information and develop a one-stop site where anyone could go for information and assistance.”  

Today’s mature consumers are faced with unique challenges.  These individuals and the family members who care for them have specific needs and expectations.
“It can be overwhelming,” says Joffe.  “I remember when my parents were caring for their parents and the question was always which doctor they were taking them to that day.  Now that’s the question I am beginning to ask them.”

50andBeyond.com provides what Joffe terms “essential life solutions, services and resources for the mature consumer.”  In addition to a directory listing resources and businesses serving the senior market, visitors can also find information on topics of interest and sign up for a free weekly newsletter that includes enlightening articles and special offers from local businesses.

“My most recent blog post, “If I Live Long Enough…” was one of the most-visited pages on the site,” remarked Joffe.  “I think we really hit a nerve…made a connection…and we plan to keep on connecting through articles that really hit home with topics like ‘Seniors in Crisis’ and ‘Elder Abuse, to name a few.’”

Joffe lives with her husband and their four children in South Jersey.  She juggles work, aging parents and a busy household, all while running a growing business. A dynamic, engaging speaker and authority on the Senior market, she is passionate about helping Baby Boomers to navigate the challenging midlife years with confidence, grace and happiness.

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