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Follow on Google News | Polarmax Taps Branding Experts 602 CommunicationsLongworth Industries, parent company of Polarmax®, All-Year Gear 365’s (AYG), and XGO® branded apparel, has partnered with branding experts 602 Communications to create an emotional branding ecosystem
By: Don Watkins (donw@terrapublicrelations.com) “We wanted to speak more directly to the consumer and start making a connection on an emotional level, to design a campaign for our new AYG line that speaks to the fun and irreverence of the brand, and we think we’ve found the perfect partner in 602 Communications,” “When the folks from Polarmax approached us at the OIA Rendezvous last fall, we knew we had a great opportunity to really tap in and make a difference,” As part of the campaign, AYG will roll out an integrated creative, social, mobile, and advertising effort, as well as a few notable surprises, at Outdoor Retailer Summer Market ’11 in Salt Lake City. Links: Polarmax: http://www.Polarmax.com/ 602 Communications: All-Year Gear 365’s: http://www.polarmax.com/ Social Media Release: http://pitch.pe/ About AYG™ 365’s AYG™ 365’s is a collection of incredibly comfortable Men’s and Women’s underwear tops and bottoms featuring breakthrough performance fabric TransDRY Cotton and Polarmax’s proprietary Tech Silk. New styles available at retail March, 2012 About Longworth Industries Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at http://www.Polarmax.com # # # Terra Public Relations is a boutique communications agency serving companies with great products and inspiring stories. We provide full-service public relations and branding support as well as sustainability consulting for our valued clients. End
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