Centrifuge to drive return of Dynamatic® brand

June 27, 2011 - PRLog -- Sturtevant, WI – Drive Source International, Inc. (DSI), manufacturer of the Dynamatic® line of variable speed drives, brakes and controls, has partnered with Centrifuge Brand Marketing for strategic marketing services.

"The new relationship supports our goal for strategic growth," said Greg Bregstone, DSI Chief Financial Officer. "Centrifuge brings a research and insight-based approach to marketing and branding, which we felt was essential to an informed communication strategy."

Once dominant in the world of heavy-duty pump and conveyor applications, the Dynamatic brand experienced significant erosion and lost market share the last two decades, due to market forces and internal management shifts. But now with new ownership and management in place, DSI has re-established a solid foundation for growth.

"This is a story of renewal and rediscovery," says Ken Jackson, principal and director of creative services at Centrifuge.  "This is the return of a proud and important brand to the marketplace – and we have the privilege of helping a revitalized company tell that story."

Centrifuge helps separate manufacturers from their competition through strategic, insight-driven brand communications, and creative executions across traditional, digital and social media, with a laser-sharp focus on delivering measurable results. Visit http://www.centrifuge-now.com to learn how our approach to integrated marketing communications can separate you from your competition.


For more information, please contact:

John Barnett, Principal / Strategic Services   john@centrifuge-now.com
Ken Jackson, Principal / Creative Direction   ken@centrifuge-now.com

Centrifuge Brand Marketing, Inc.      
245 East Madison Street
Lombard, IL 60148
630-317-7759
www.centrifuge-now.com

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If you are a business leader at a “B2B challenger brand” company, then you may have recognized the serious limitations of conventional industrial marketing and branding. You may also have come to the realization that “business as usual”... loosely supported by “tactics without strategy”, has not taken you where you want to go.
This is where Centrifuge is different. We recognize that brand identity development, customer insight, organizational alignment, value articulation, and highly strategic creative communications are the integral gears that will drive the performance of your business.