Brits favour waterproof fashion for festival season

+155% rise in visits for rain ponchos Twenga, the open shopping platform with the biggest choice online, reports Brits favour rain friendly styles this summer to brave the moody weather.
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June 27, 2011 - PRLog -- London, June 23rd 2011 – Twenga, the open shopping platform with the biggest choice online, reports Brits favour rain friendly styles this summer to brave the moody weather.

Rain ponchos have seen a spectacular 155% rise in visits the last two weeks. They are no exceptions to the colour block trend as the most searched-for colours are pink followed by grey and yellow. With raincoats gaining 70% in popularity, it seems Brits have chosen to defy the rain with style this season.

Good news for festival goers: Wellies, as sported by Kate Moss, are back in fashion. Wellington boots registered a 66% increase in visits the last two weeks. Finally, umbrellas have seen a 53% rise in visits.

Source: Visits on Twenga.co.uk from June 7th to June 21st 2011 compared with previous two weeks

About Twenga

Twenga is the open shopping platform with the biggest choice online.
Thanks to its proprietary technology, Twenga gathers on its websites all retailers, products and prices it finds on the Web.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 400 million offerings from more than 200,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.

Website: www.twenga.co.uk/
Facebook : http://www.facebook.com/#!/TwengaUK
Twitter: http://twitter.com/twenga_uk/

For more information please contact:

Clémence Hainaut
Clemence.hainaut@twenga.com
+331 55 34 79 64

# # #

Twenga is the open shopping platform with the biggest choice online.
Thanks to its proprietary technology, Twenga gathers on its websites all retailers, products and prices it finds on the Web.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 400 million offerings from more than 200,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.

Website: www.twenga.co.uk/
Facebook : http://www.facebook.com/#!/TwengaUK
Twitter: http://twitter.com/twenga_uk/
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