Scheduled for Friday, July 15, 2011, the meeting is being held at the Murray Hill Center in Chicago, IL. QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.
About Brianna Sylver
Brianna Sylver, president of Sylver Consulting, has worked with a multitude of organizations, inclusive of ABN AMRO Bank, NASA, Marriott International, and Frito-Lay to conduct customer-driven innovation initiatives. She’s a specialist in Design Ethnography, Creative Problem Solving, and Innovation, having spoken and written on each topic both nationally and globally. She’s also been publicly recognized for her contributions to the fields of innovation and consumer research from the Product Development & Management Association (PDMA), HSM Management in Brazil and the Qualitative Research Consultant Association (QRCA). In her free time, she’s an adjunct faculty member at the Institute of Design of the Illinois Institute of Technology (IIT), in Chicago, teaching courses on qualitative research, early prototyping, persona-driven system development, and global expansion research and strategy.
Brianna holds a Master of Design degree in Human-Centered Communication Design and Strategic Planning from the Institute of Design, IIT and a BFA in Communication Design from the University at Buffalo, SUNY. To read more about Sylver Consulting, visit www.SylverConsulting.com
About Cori Schauer
Cori Schauer is an ethnographer in the User Centered Technologies group at NASA Ames Research Center. Her projects focus on helping the Mission Operations Directorate at NASA Johnson Space Center understand and visualize their processes, culture, and position in the aerospace market so they can prepare for post-Shuttle work.
Cori has 12 years experience using qualitative research methods for a wide range of sectors and clients including the American Cancer Society, The New York Times, Kraft, and Radio Shack. She has a BA in Professional Writing, English, and Cultural Anthropology and a Masters of Design in Communication Planning and Information Design from Carnegie Mellon University.
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Sylver Consulting is an international innovation research and strategy firm. They help companies better understand who their customers are by leveraging customer-driven innovation research methods and tools.