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Sylver Consulting's Brianna Sylver Co-Presenting at QRCA Chicago Chapter Meeting

Brianna Sylver and Cory Schauer to present at QRCA Chicago Chapter Meeting in July.

PRLog - Jun. 26, 2011 - CHICAGO -- Chicago, IL - Brianna Sylver will be co-presenting with Cori Schauer at the July QRCA meeting for the Chicago Chapter. Their presentation, "Organize, Visualize, and Collaborate: Using Graphic Frameworks in Analysis to Achieve Deeper Insights" is a summarization of the information provided in their article, "Diagram it, Map it, Matrix it! Visualizing Data for Deeper Insights" that was released in the national June QRCA membership publication, "QRCA Views."

Scheduled for Friday, July 15, 2011, the meeting is being held at the Murray Hill Center in Chicago, IL. QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.

About Brianna Sylver

Brianna Sylver, president of Sylver Consulting, has worked with a multitude of organizations, inclusive of ABN AMRO Bank, NASA, Marriott International, and Frito-Lay to conduct customer-driven innovation initiatives. She’s a specialist in Design Ethnography, Creative Problem Solving, and Innovation, having spoken and written on each topic both nationally and globally. She’s also been publicly recognized for her contributions to the fields of innovation and consumer research from the Product Development & Management Association (PDMA), HSM Management in Brazil and the Qualitative Research Consultant Association (QRCA). In her free time, she’s an adjunct faculty member at the Institute of Design of the Illinois Institute of Technology (IIT), in Chicago, teaching courses on qualitative research, early prototyping, persona-driven system development, and global expansion research and strategy.

Brianna holds a Master of Design degree in Human-Centered Communication Design and Strategic Planning from the Institute of Design, IIT and a BFA in Communication Design from the University at Buffalo, SUNY.  To read more about Sylver Consulting, visit www.SylverConsulting.com

About Cori Schauer

Cori Schauer is an ethnographer in the User Centered Technologies group at NASA Ames Research Center. Her projects focus on helping the Mission Operations Directorate at NASA Johnson Space Center understand and visualize their processes, culture, and position in the aerospace market so they can prepare for post-Shuttle work.

Cori has 12 years experience using qualitative research methods for a wide range of sectors and clients including the American Cancer Society, The New York Times, Kraft, and Radio Shack. She has a BA in Professional Writing, English, and Cultural Anthropology and a Masters of Design in Communication Planning and Information Design from Carnegie Mellon University.

For more information regarding this release, please contact:
Holly Kile
Sylver Consulting
Phone (312) 239-0346
Fax: (877) 328-1174

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Sylver Consulting is an international innovation research and strategy firm. They help companies better understand who their customers are by leveraging customer-driven innovation research methods and tools.

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