Created in July 2009 by Mickael Froger and Jérémie Peiro, Lengow is a solution dedicated to online retailers which allows them, without requiring any technical skills, to:
- Quickly and easily index their product catalogues on various distribution channels (comparison shopping engines, marketplaces, affiliate platforms, retargeting sites, sponsored links, newsletters and social networks)
- Control their expenses and profitability thanks to ROI calculations per product
- Manage their marketing activities on all the channels from one centralized platform
- Set-up fast and simple promotional campaigns thanks to automatic rule scheduling
The user-friendly solution is adapted to e-tailers as well as web agencies.
After having created a French blog in 2009 to keep customers informed, give advice and share technical information and market developments, Lengow has now launched blogs in both English and German in order to better cater to its English- and German-speaking clients.
These blogs: http://www.lengow.de/
“After having conquered the French market with e-tailers such as Quiksilver, Office Depot, La Redoute, Levi’s, Kingfisher and also Wolford, we hope to win over new clients on the English and German markets. We have numerous competitive advantages over our competitors, including price and simplicity of use … We hope that by launching our blogs, we will be able to respond to certain questions posed by English and German e-tailers,” says Mickael Froger.
In a few numbers: Lengow currently has more than 400 customers in France and other European countries, distributes more than 32 million products on nearly 6,500 feeds every day, has more than 350 partner distributors and counts 20 employees.
This start-up, which will soon celebrate its 2nd year, saw an increase in turnover in 2010, allowing the recruitment of new employees:
“In just a few months, our team has almost tripled in number. Our profitable results have allowed us to expand our sales team and above all to recruit those with international skills,” explains Jérémie Peiro.
About Lengow:
Created in 2009 by Jérémie Peiro and Mickael Froger, Lengow is an innovative solution which allows e-tailers to optimize their visibility and profitability on all online distribution channels, including comparison shopping sites, affiliate networks and marketplaces, as well as social networks. The expertise of its founders allows the company to provide a consultancy service to accompany its clients throughout their projects, as well as an R&D department, which allows for the constant evolution of the Lengow solution. www.lengow.co.uk
Press contacts:
Mickael Froger: mickael@lengow.com Tel: +33 (0)2 85 52 08 60
Elodie Vigneron: elodie@vigneron.com Tel: +33 (0)2 85 52 14 61
