‘Summer Festival’ Celebrated at Punjab’s Largest Lifestyle Destination, AlphaOne, Amritsar

June 23, 2011 - PRLog -- Occasion: ‘Summer Festival’ (June)
Ambience: Celebratory, Educative, Enthusiastic, Interactive & Wholesome
Venue: AlphaOne, Amritsar  
Attendee Profile: Amritsar Media and People at Large, Municipal & Civic Authorities, Volunteers, AlphaOne Team and Partners

For Immediate Release
AlphaOne celebrated the Summer Festival during the summer vacations with the festive and fun-loving people of Punjab. AlphaOne offered exciting and fresh ways to celebrate the popular Summer Festival with the World Environment Day, ‘Let’s Make Amritsar Sparkling’, Kids Fashion Show, World Family Week, World Milk Day, Mango Festival, Chill Zone and many fun-filled activities and fresh treats for the people of Amritsar, in the process making AlphaOne the coolest place in all of Punjab to hang out this summer.

Mr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp shares his gratification with the promise, “By and large, this summer has been quite temperate so far; hope this trend continues through the season. We have seen an unprecedented rush of customers and visitors at AlphaOne and I am glad to say that the summer activities and fun we planned for all of you is proceeding in a most satisfactory manner. Last month, we observed and celebrated World Environment Day, World Milk Day, Mango Festival, Kids Fashion Show and the highly popular Summer Fest. In June, the cleaning activities happened on the eve of the World Environment Day followed by planting of Gulmohar trees at AlphaOne on World Environment Day. The tree planting drive will also continue over the next few months. We are committed to creating positive awareness about sustainable and healthy living in Amritsar, with the goal of making it a model city in terms of hygiene and civic amenities.”

On the occasion of World Environment Day on June 05, 2011, AlphaOne with the support of the Municipal Corporation of Amritsar organized “Trees Plantation Drive” at the sprawling AlphaOne complex. Also, through this unique initiative, AlphaOne, the Municipal Corporation, along with the Body Shop and Unistyle shared inputs on the goodness of greening. The AlphaOne team planted 30 Gulmohar trees in the land developed behind the City Centre. The Nursery in the area is completely organic as AlphaOne does not use any chemicals to protect the soil. The initiative also aimed to raise awareness of the importance of healthy and green environment among children and parents. To involve children in this wholesome activity, AlphaOne also organized a painting competition for children as well as other interesting activities for families as part of the World Environment Day.

On World Milk Day, June 01, 2011, AlphaOne in association with Family Nestlé organized “Taste Bhi Health Bhi” activities and contests for the people of Amritsar at AlphaOne. Through this unique initiative we shared information about the goodness of milk and engaged the community with prized recipes, games and lots of interesting activities. The initiative also aimed to raise awareness of the importance of healthy diet and physical activity among children and elders.

‘Let’s Make Amritsar Sparkling’, the ongoing initiative by AlphaOne, has taken off very well. The second cleanliness drive on June 04, 2011 started from Katra Jaimal Singh – Amrit Talkies Chowk - Katra Sher Singh and finished at Hall Gate. All along the route, there were volunteers standing with placards at different places. The volunteers also interacted individually with citizens, answering their queries and concerns. Leaflets were also distributed before and during the cleanliness drive to increase public awareness and support. We will continue to add momentum to this activity in July and beyond with your encouragement and participation.

During the Summer Fest, AlphaOne also had a Chill Zone where people literally enjoyed and had some cool fun. They enjoyed different thematic movies with chilled beverages and imitation snow. The Chill Zone also had awesome games for kids and a lot more. Another attraction was the Kids Zone with water fountains and a fashion show. Men and women who dazzle the most with their coolness quotient were crowned as King & Queen of that week. This was followed by Mango Festival.

The Mango Festival was also celebrated in AlphaOne with much enthusiasm and passion. The festival attracted thousands of mango lovers to the fest like a pot of honey attracts the bees. The festival showcased the ‘King of Fruits’ in all shapes and sizes from different parts of the country. One of the main attractions of the festival was the Mango eating competition for Women and Men. There are over 1,365 species of Mangoes grown around the world and India alone cultivates over 1,000 varieties of the fruit.

"Max - Kismat Ki Chabi" The activity is a month long promotional activity in which every participant who finds a key and opens the lock wins attractive Gifts/Discounts at Max store. The activity has got tremendous response in Amritsar and they have got the record footfall and conversion in this quarter.

AlphaOne as a destination point will remain involved with various initiatives that qualitatively and quantitatively contribute to the betterment of societal welfare especially in realms of health, positive public awareness, community participation, cultural and spiritual well-being.

World Family Week: (15th May to 22nd May 2011)
   AlphaOne Summer King and Queen
   Ice Cream Eating Contest
   Family Treasure Hunt

World Environment Week: (27th May – 5th June)
   Wear Green and Win! Flaunt Green while shopping at AlphaOne during the week and win wonderful prizes.                                                                                  
   Tree Planting on 5th June Go Green: Plant a tree with AlphaOne Team and show you really care!
   Max Lifestyle Painting Contest: 27th, 28th and 29th May 2011 Use your creativity and paint your way to fun prizes.

HyperCity Mango Festival: (10th June – 15th June)
   Mango Exhibition: Visit Amritsari Bazaar Atrium and see the King of fruits in all shapes and sizes from across India!
   Mango Eating Contest: Eat Mangoes and win goodies
   Mango Themed Fancy Dress: Love Mangoes?? Dress up like one and be crowned the Mango King or Queen!

Other Activities during Summer Festival
   Chill Zone: Chill rules at AlphaOne! Enter The Chill Zone and catch cool movies or play awesome games Experience Chilling like never before!
   Shop till you Fly: Shop for Rs. 3500 Partner outlets and Win round trip Air Tickets for 2 to any destination in India. Jet, set, go!  
   AlphaOne mini-Grand Prix: Weekends – 21st - 22nd & 28th - 29th May. Blow away the competition using remote controlled cars at a high gear.
   Be a Fashionista: Wish to turn heads, but don’t know how? Ask AlphaOne Fashion Stylist and see the tables turn!
   Rock on at AlphaOne: Sway with live rock bands between 6-7 PM everyday at Amritsari Bazaar Atrium. Together, we will bring the house down!

www.alphaoneamritsar.com & www.alphagcorp.com

For Additional Information: PR Grid – Jitendra Parmar/Richa Katiyar/Ajay Garkal
Tel: 911141431044, 41431455, 29249364, +919818410072