Search and Payment Process Simplification for Buying Goods from the USA for BayRu customers

June 22, 2011 - PRLog -- In June, the international online store BayRu successfully implemented a number of innovative changes to its website to improve the quality of services and expedite the processing of orders.

First of all, new buyers will be able to process their orders on BayRu’s website much faster than before. BayRu’s web-programmers optimized the algorithm for registration and order submission. As a result, the time spent on ordering decreased by 70%, which is great news for new customers, given that online shopping is gaining popularity among people in Russia and CIS.

Additionally, BayRu launched a project to assign goods to thematic categories within the concept of a "store within a store." The new categories are the following:

• Electronics
• Fashion
• Home and Garden
• Musical Instruments
• Sporting Goods
• Books & Music

In the near future BayRu plans to add such new categories as "Collectibles", "Business" and "Jewelry."

New thematic categories will make searching for international goods much faster, easier and more efficient.
The company's management envisions that in the near future customers will be able to monitor the product’s availability and determine its quality based on testimonials of other buyers. This will allow the company to increase the loyalty and trust among its customers.

President Aaron Block stated: "Our main goal is to provide robust and high quality service that guarantees payment security when customers place orders from eBay, Amazon and other online stores through BayRu."

BayRu also developed a unique price calculator to determine the price of an online order. This innovation will give consumers an opportunity to determine the total order price including all commission and postage fees, cost of products and other expenses. This will protect BayRu customers from surprises from unexpected charges. The accuracy of calculations is quite high. The calculation deviation related to currency fluctuations and force majeure circumstances shall not exceed 20%.

BayRu’s CEO in Russia and CIS Maxim Andryukhin stated: "I am glad that we have begun to pay much more attention to user-friendly qualities of our website. We are putting ourselves in our customers’ shoes.  The services that are highly valued by our Russian customers are price, trust in the payment process and the ease and efficiency of finding the right products on eBay or Amazon. A more accurate price calculator, payment process simplification and development of thematic categories are the tools that make our services more transparent and easier to understand for our clients. Meeting all of the above requirements brings us closer to our core customer."

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About BayRu:
BayRu is a fast growing service that, for the first time, provides Russians safe, convenient access to a wide variety of international goods. BayRu brings Russian consumers the world’s specialty goods via an “American” shopping experience. Through our online store http://www.bay.ru, Russian shoppers are able to a) search for, b) place orders for and c) receive shipment of almost all international goods listed on our partner sites including eBay.com and Amazon.com. BayRu has developed a leadership position in Russia’s international ecommerce marketplace through development of award winning customer service, logistics and technology platforms. BayRu was founded in 2007 and is headquartered in Chicago with an office in Moscow and a call center in St. Petersburg.