June 22, 2011 -
PRLog -- Conventional cigarette smoking is still the greatest single cause of illness and premature death in the UK. About 100,000 people in the country die every year due to smoking; approximately half of all smokers die from smoking-related diseases such as cancer, chronic obstructive or heart disease and their life expectancy is about ten years less than a non-smoker (patient.co.uk)
. Therefore, JTG Consulting is proud of their brand new E-Lites campaign. Johan Gericke, manager at JTG Consulting, explains: "E-Lites are the UK's leading e-cigarette provider. With similar expansion plans as JTG Consulting, it is our goal to provide people with a much healthier alternative to dangerous tobacco products."
On 31 May, the World No Tobacco Day, initiated in 1987, was celebrated as an awareness day for people to think about the negative consequences of tobacco and to encourage them to abstain from all forms of tobacco for a period of 24 hours (tobaccocampaign.com)
. This year, commuters at Liverpool Street Station in London had the opportunity to try smoking without tobacco or tar by binning their old cigarettes in exchange for E-Lites electronic cigarettes. Johan Gericke at JTG Consulting states: "The uniqueness of E-Lites is that they feel very authentic due to their sophisticated design and the realistic, but odour free vapour that is produced." E-Lites emulate the physiological and psychological process of smoking without causing any harm (e-lites.co.uk)
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Due to the expected industry growth, JTG Consulting sees great opportunities for the collaboration with E-Lites. E-Lites are becoming a growing trend as a sponsor of the Brit Awards After-Party and were recently used in an episode of Eastenders. Johan Gericke explains: “We are excited about the E-Lites campaign and experience high public interest and growing demand. E-Lites are not only 70 percent cheaper than normal cigarettes, but also healthier. They do have nicotine, but do not contain tobacco, tar or harmful chemicals. Furthermore”
Johan Gericke continues, “E-Lites can be smoked anywhere. It is even legal to smoke them inside.” Dr Sweanor, specialist in tobacco and public health forecasts that the race will speed up for user-friendly products that provide nicotine to people who demand it. He states: “The global market for cigarettes is half a million dollars a year. People say: ‘If we only get two percent of the market, that’s not bad: we make billions of dollars, save millions of lives and maybe win a Nobel Prize while we’re at it’ (ft.com).”
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JTG Consulting Limited (
http://www.jtgconsulting.co.uk/) is one of the fastest growing sales and marketing firms within the London area. The company specialises in Event based and Business-to-
Business promotional campaigns. When most companies are downsizing, JTG Consulting continues to grow at a rapid rate. As more organisations are relying on technology for business, the human aspect becomes more of a commodity, which is why JTG Consulting’s key focus is on people and the development of their business and skills.
