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Follow on Google News | Co-operative Xest raises Be Steady, Safe, Secure Campaign to support National Falls Awareness WeekDaily Living Aids Specialist co-operative Xest are raising their Be Steady, Safe and Secure campaign again this year to coincide with National Falls Awareness Week in the U.K.
New statistics have recently been released by the NHS which paint a concerning picture. Around 75,000 hip fractures occur every year in the U.K, affecting some men and around 1 in 6 women, more so than those treated for breast cancer. Survival rates from fractures are also very low; 1 in 3 patients will die within the first 12 months. Andrea Dipple, Managing Director at co-operative Xest, said “95% of hip fractures occur as a direct result of falls in the U.K . These frightening statistics show an urgent need for us to do more to help prevent vulnerable people from falls in the future. Simple steps can be taking around the home which will not only allow elderly people to keep their dignity and independence but will also give them the support with mobility they may require. At co-operative Xest, our focus is on providing affordable, high quality products including grab rails, walking sticks, reachers and walking frames which really can make life easier and most importantly help prevent a loved one becoming another one of these dreadful statistics”. Be Steady, Safe and Secure - Hints and Tips to prevent a fall Falls result from many different factors but they are not an inevitable part of ageing. Make sure you are aware of the following factors. 1) Be Steady on your feet. Medical research has highlighted that foot problems can increase the risk of falls. Ask your local chiropodist or GP about how to keep your feet healthy and check you are wearing the correct type of shoes. 2) Be Safe in your Home. Think carefully before standing on chairs to reach high places in the kitchen or bedroom. Even simple tasks like changing a light bulb can result in a hazardous fall. Take care on the stairs and make sure you have good lighting, and watch out for slipping on carpets if you are wearing slippers – take your time and don’t rush. Ask a neighbour or relative to help you rather than risk a fall. Talk to your GP if you have any concerns. 3) Be Secure every day. Some medicines have side effects that can make you dizzy and increase your risk of a fall. In the home it’s vital you don’t attempt things that put you at risk of falling or hurting yourself. If dizziness is one of the side effects of any medication you are taking, or if you take more than four different medicines, ask your GP or pharmacist for a medicines review. Be Steady, Safe and Secure – 5 key products to help prevent a fall Mobility aids, hip protectors, grab rails and reachers can all help to give that extra support needed in or outside of the home. Here are 5 great ideas to consider. 1) HIPS® Hip protection system from co-operative Xest offers ongoing protection against injury from falls, plus they have been clinically proven to reduce fall-related hip fractures. HIPS®, are not a permanent fixture but are comfortable and discreet and designed ergonomically for men and women: a safe solution to encourage you to be more active and confident and to lead a more independent life. Priced from just £39.93, they are a small price to pay for peace of mind and protection against what could be a life changing occurrence. http://www.co- 2) Stick N Stay Grab Rails with Suction Instant extra safety in the bathroom or kitchen - that's the great thing about these super-reliable rails. Because they fix (like limpets) with special suction cups to tiled, glass or smooth enamelled surfaces, they're easy to install and simple to remove. Portable too, just pop one into a bag when you're visiting friends. http://www.co- 3) Walking Frame with Easy Ride Handles This frame not only helps to support with walking around but can also help with raising up from a bed or seat to a standing position and can also be used as a toilet support rail. It features moulded hand grips and anti-slip rubber feat to ensure stability. http://www.co- 4) Handi-ReacherTM If bending or stretching are things you'd rather avoid, reach for the Handi-ReacherTM. The easy trigger action lets you use up to four fingers for maximum control. The jaw is rubber lined to grab and grip anything from a remote control to a jar of coffee, while an integral magnet picks up pins keys and paperclips. What's more, the jaw of this reacher rotates, so your wrist doesn't have to. http://www.co- 5) TGA Active Rollator Around the house or around the neighbourhood, the Active Rollator lets you take a comfortable stroll in your stride. Expertly designed for maximum support and safety, it's lightweight, easily manoeuvrable and has a host of user-friendly features to encourage you to step out with complete peace-of-mind. http://www.co- ***ENDS*** Notes to the Editors: For more information, images and product samples please contact: Lisa Axworthy Marcus Forsey About co-operative Xest Co-operative Xest is a co-operative business; they can be trusted to do the right thing by customers, as customers ultimately own the business. Co-operative Xest has a mission, they want to: • Enable customers to live independent, dignified, more fulfilled and enriched lives. • Change the way people shop for clever products that make life easier. Co-operative Xest has pledged to do the following: • Offer a 12 month buy and try guarantee. • Provide clear and full information about their products including customer benefits. • Use pictures that show you what the products are like in everyday life. • Provide products that offer great value for money. • Keep the cost of delivery to a minimum. • Provide rapid service. The Southern Co-operative, the parent company of co-operative Xest, is an independent co-operative society founded in 1873, with over 3,000 employees, 70,000 members and over 150 outlets primarily in food retailing. As a mutual business we believe in the ethical values of honesty, openness, social responsibility and caring for others. Co-operative Xest offer a discreet easy living range with no compromise on design and quality. Source: Guidance advises same day hip operations for fractures http://www.bbc.co.uk/ Source: Help the Aged – National Falls Awareness Day http://www.helptheaged.org.uk/ Source: NICE - National Institute for Health and Clinical Excellence free information booklet on falls for older people, their families and carers http://www.nice.org.uk/ # # # co-op Xest is a UK Retailer of products that make everday life easier and enable customers to live independent, dignified, more fulfilled and enriched lives. Visit http://www.co- End
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