Webcast On Hispanic Social Media Marketing - Live From Reach Conference In Dallas

June 22, 2011 - PRLog -- Ortega will interview Terry Soto, President and CEO at About Marketing Solutions and Ederick Lokpez, Director of Multicultural Marketing at Bluestem Brands, a multi-brand retailer, delivering a wide selection of products and shop-at-home convenience through e-commerce and direct marketing.

During the interactive workgroup titled: "Keys to Integrating Social and Online Marketing to Drive Measurable ROI in Hispanic-Focused Campaigns”, Ortega will ask the experts to explain how companies leverage ROI-based marketing plans to increase the Hispanic market share on social and online platforms; discuss the challenges marketers face in the social and online Hispanic channel; explore strategies, creative expressions and program executions that go on behind the scenes of Hispanic online and social media campaigns; and list companies and consultants considered the most effective and recommendable to others.  

Participants attending the Hispanic Reach Conference will be able to ask questions live and those following on the web can ask questions through the interactive chat feature on NewTv, Newlink's very own web channel accessible at: http://blogs.newlink-group.com

The entire segment will be available later this week at www.youtube.com/newlinkamerica.

As part of the Newlink Conversation series, Ortega, also will interview other Hispanic market experts at the conference and post all interviews on www.youtube.com/newlinkamerica.

About Newlink America

Newlink America is a strategic communications consulting agency that combines specialized talent, innovative applications and creative resources with a diverse platform of capabilities resulting in effective programs that generate business results. Different from traditional advertising and public relations agencies, Newlink America's holistic business approach includes a rigorous planning process with a strategic creative expression and smart use of traditional and new media.

About the Reach Conference

Hispanic Reach 2011, The Premiere Hispanic Marketing Executive Summit - June 22-23, 2011 in Dallas, TX is the premiere executive marketing event that is dedicated to bringing the conversation of Hispanic Digital Marketing in corporations and agencies to the next level. With the results of the 2010 census out, it is clear that the Hispanic Community is growing at an astronomical rate. 2011 is expected to be a breakout year, as Hispanic marketing becomes fully matured across all platforms. Addressing the most relevant issues, challenges, case studies and controversies, the summit is designed not only for deep significant information but also for the chance to challenge, ponder and discuss deeper issues facing corporations and agencies that truly want to grow their Hispanic marketing strategy and bottom line.