PRLog - June 21, 2011 - ALGONQUIN, Ill. -- Just about any large organization you can think of, from online book retailers to insurance companies, publishes a newsletter they send to their customers & prospects at least once a month. Your college alumni association probably sends you a newsletter monthly or quarterly. Even members of the U.S. Congress have a newsletter they send to their constituents on a regular basis.
Advent Information Services
Why? Because whether you’re a major retailer, an alumni association or a member of congress, a newsletter is a very cost effective way to stay connected with your audience.
While congress can afford to waste money, most associations have tight budgets – so they look for cost effective solutions. And large retailers and insurance companies don’t do anything unless it helps improve their bottom line.
That’s why all of these groups use newsletters to help achieve their respective goals.
So how can smaller businesses publish a newsletter to send to their customers? After all, to produce a quality newsletter on a regular basis requires extensive resources in time, money and talent. And for most small businesses, resources like time and money are in limited supply.
If you are a bookkeeping professional with small business clients, there is an affordable solution.
This month Advent Information Services introduced a customized newsletter service for bookkeeping professionals to send to their small business clients.
CONTENT IS KING!
Most novices spend too much time on the physical appearance of their newsletter. While it is important to have a newsletter that looks professional, there is something that is far more important to the success of any newsletter. Quality content for your audience.
You can have the most professional looking newsletter in the world, but if your target audience does not find value in the articles, they won’t waste their time reading it. They might even be annoyed if they find the articles just hype a new service or are simply “fluff” articles.
Advent newsletters include articles on current issues that are relevant to your small business clients. Articles that will educate, inform and help them to grow their business. This helps ensure your clients will read each issue and appreciate the information you provide.
When you educate & inform your clients you help them grow their business – and yours!
INCREASE YOUR VISIBILITY
Advent also customizes the header of the newsletter to your specifications to provide premium branding for your business, and increase your visibility with clients. You can even specify the title of the newsletter to better reflect your business identity.
Each month you also have the option to have your own articles included in the newsletter on the “Back Page”. This allows you to take ownership of your newsletter and really connect with your clients in a professional manner.
For more information, to view samples and to request a free sample customized for your business, visit Advent Information Services at http://www.AdventInfo.biz.
Phone: (815) 861-2076
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For almost 10 years Advent Information Services has been providing small business professionals with affordable, high quality newsletters to help them connect with their clients and prospects.
BETTER BUSINESS BUREAU: A+