The seasonal hornbeam and maple trees; Kate’s dainty bouquet and modest-length veil; Pippa’s simple, refined column dress and the small accompanying wedding party of bridesmaids and page boys - all were perfectly in tune with a modern generation which seeks less excess than that of recent years.
Today’s couples look for value when planning their wedding day – the average cost of £20,000 to get married in the UK is simply too much for many. Whilst, currently, only one in ten consumers is aware that weddings abroad are cheaper than those in the UK, this figure is set to rise. According to research, ABC1s getting married abroad are forecast to increase by around 7% this year*; this is also reflected in statistics that show that weddings in the UK have fallen by 11.5%, mainly due to budget constraints.
The average cost of getting married abroad (long-haul and short-haul destinations)
Ionian Weddings, bespoke wedding specialists for Greece and Cyprus, forecasts a 100% year-on-year increase compared with 2010 as almost 20% of UK couples now choose to get married abroad. The vast majority of their clients are getting married for the first time, some for the second time and others are wishing to renew vows or would like a same sex blessing. As some Ionian Weddings clients point out, getting married abroad can deter hundreds of guests from coming to the wedding, meaning that the celebrations can remain intimate – and, usually, the weather is more reliable in Greece than here!
Two of Ionian Weddings’ clients give their rationale for marrying abroad: Nicky will soon marry Dan on Rhodes. Nicky wanted a small and intimate ceremony and is more than happy with her seven guests - immediate family plus one bridesmaid. She says: “The reason more people aren’t coming is due to the cost of travelling abroad. But that’s perfect for us - the fewer people, the better. We wanted to make sure that we spend our wedding day together and not entertaining others all day!” She continues: “The cost of getting married in the UK is extortionate, and you have to do everything yourself unless you’re very well off, which can be very stressful.”
Another client, Laura, contacted Ionian Weddings on recommendation:
Ionian Weddings’ location suggestions:
For couples considering a Greek island or Cyprus wedding, Ionian Weddings offers a two-hour consultation meeting for a small fee which is fully refundable if the couple makes a booking. Additional services include assistance with booking accommodation for the wedding party and a full documentation service.
For more information, visit Ionian Weddings at http://www.ionianweddings.co.uk, or call 0208 892 7556
*Mintel Report October 2010
21 June 2011
Notes to editors:
1. Ionian Weddings was founded in March 2007 by Greek-born Andreas Palikiras and his English wife, Jane, who were themselves wed in Corfu and who have over 15 years’ experience in the travel industry.
2. To date, Ionian Weddings has arranged over 300 weddings in the Greek Islands and Cyprus, from simple barefoot beach weddings, chapel blessings and exclusive use of private islands to Mamma-Mia inspired nuptials or a ceremony by a waterfall, to name but a few.
3. Anglican, Baptist, Catholic, Civil, Greek Orthodox, Jewish and Protestant weddings can be arranged.
4. Client testimonials can be found here: http://www.ionianweddings.co.uk/
5. Images and case studies are available on request.
Media enquiries: For further information on Ionian Weddings, case studies/photography, or to interview Jane or Andreas Palikiras, please contact Mika Bishop or Julia Farish at Travel PR on 020 8891 4440 or email firstname.lastname@example.org or email@example.com.
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