Brandboost Online And Social Media Strategies Increase Range And Value if PR

June 21, 2011 - PRLog -- Brandboost is promoting a range of PR strategies to complement its business to business e-mail marketing and social media packages. These strategies take full advantage of the online environment, where information travels rapidly from source to all sections of the target market.

Online PR messages can percolate through a diverse range of channels to mass audiences that in turn pass on their individual take on these messages to others. This is where Search Engine Optimisation can come in.

With a news release or article, skilled inclusion of key words and phrases for SEO can extend the scope of the story to attract a wider constituency of interests ranging from potential users of a product or service to those wishing to learn about the corporate social responsibility (CSR) of the company concerned. For example, search engines may be influenced by well-crafted content to pick up references not only to a product’s performance and value, but also about the low carbon footprint in its production - in other words the CSR element.

By selectively employing online media, specialist e-newsletters, newswires and social networks, the value of any given PR story or case history can be enhanced to meet an increased range of objectives. Also, by using dedicated landing pages on the client website to attract inbound visitors, the impact of the story can be accurately measured and analysed through web analytics.

Brandboost cites a client that is a world leader in precision engineering and gains a diverse range of benefits from the positive news disseminated about the solutions it launches into marketplace. These include:

•   Targeted coverage to provide technical information to potential end users and distributors

•   PR support for focused e-marketing campaigns to named individual decision makers

•   Building opportunities to attract high calibre recruits and encourage apprenticeships

•   Informing and motivating employees and stakeholders across the international network of company operations.

The Brandboost team specialises in delivering the digital marketing services of online communications and marketing specialists MPS & BBI International. Managing Director Andrew Libra comments: “PR provides a highly cost effective means of targeting selectively or reaching out to mass audiences. Today’s communications environment provides it with greater potential impact than ever before.”