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Follow on Google News | Developers Head For Alternative Distribution Platforms Due To Android’s Limited Business PotentialSince the beginning of 2011 the Android Market has been the fastest growing mobile content platform. But developers are now looking for other distribution channels due to low monetization potential of the Android market.
By: research2guidance Today almost half of all Android apps listed in the original Android Market are also listed in independent stores. This share is going to increase as the competition level in the Android Market has reached a level that makes it difficult for a publisher to stand out of the crowd. Getting found amongst 5,000 apps is much more likely than amongst 200,000 apps. The trend of more independent Android app stores with increasing number of apps will continue for some time. One indicator of the growing importance of independent stores is that investment companies have started to invest into these companies. Most prominent examples are Getjar and PocketGear raising over $10 million last year and Appia again (formerly PocketGear) collecting $10 million this year. As one of the consequences of the high level of competition download numbers of paid apps in the Android Market are very low, and do not support any reasonable paid app-based business case for the vast majority of app publishers. For developers visibility is key, even more important than reach – and visibility is what independent app stores can offer. The “inflation” The number of Android apps the independent stores offer varies a lot, although none of the stores have reached comparable app numbers to the original Google store. The biggest independent store, Handster, has 23,204 apps to date (10.7% of Android market), which were submitted by the developers, followed by PocketGear, Amazon App Store and SlideMe. The smallest independent stores have no more than 100 apps. These findings are taken from two new reports: - Smartphone App Market Monitor - Free monthly “Android Market Insights” (May, 2011) Twitter: #Android #developers head for alternative distribution platforms due to limited business potential High resolution picture: http://www.research2guidance.com/ Related blog post: http://www.research2guidance.com/ Contact: Markus Pohl research2guidance +49 30 609 893 363 mp@research2guidance.com # # # About research2guidance: research2guidance is a Berlin-based market research company specializing in the mobile industry. The company’s service offerings include comprehensive market studies, as well as bespoke research and consultancy. End
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