“The growth experienced by Mahindra 2 Wheelers in Tamil Nadu is largely because there has been a good acceptance for our brands since the launch. The quality, reliability and durability of our products have played a major role in this. We have also done some innovative brand building and brand experiential activities over the last one year that has paid us dividends. Our network has also improved in the last one year. Our channel partners have played a major role in building a strong Mahindra 2 Wheeler brand in Tamil Nadu.” said Mr. Devendra Shinde, Vice President Marketing, Mahindra 2 Wheelers.
Mahindra Rodeo, Duro and Flyte are today available at over 41 consumer touch points across the state. In addition to authorised dealerships there are 14 authorised service centres where consumers can get their scooters serviced. There are already over 17,000 happy consumers of Mahindra 2 Wheelers that are using these consumer touch points across the state.
The company’s national sales for the month of May 2011 stood at 10,970 units, an increase of 36% over the last year. The cumulative sales for the company have crossed a landmark figure of two and a half lakh units, while the Rodeo has crossed a figure of 1,00,000 units.
Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice.
In February 2011, Mahindra 2 Wheelers crossed the landmark cumulative figure of 200,000 units, thereby establishing itself as a two wheeler marketer of significance. This feat has been achieved in 16 months from the launch of the Power Scooter portfolio in September 2009. Mahindra 2 Wheelers achieved this milestone in one of the shortest time spans among two wheeler manufacturers.
In addition to this, the Power Scooters have received several accolades. Mahindra Duro was declared Best Scooter of the Year at the NDTV Car & Bike Awards in Jan 2010, while the Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its very first year of participation. The Rodeo and the Duro also proved their mettle when they successfully crossed the highest motorable road worldwide – the Khardung La Pass.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.
Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further information, please visit www.mahindra.com
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Mahindra enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics.